Manipulating the symbolic meaning of meat to encourage greater acceptance of fruits and vegetables and less proclivity for red and white meat

“We don’t tell people what to do”: An examination of the factors influencing NGO decisions to campaign for reduced meat consumption in light of climate change

“…As suggested by Doyle (2011, p. 143), any campaign that seeks reduced meat consumption is at risk of ''being accused of preaching, by questioning a person's 'individual right' to consume what they like.'' This is further reinforced by the cultural significance of meat consumption in the West (Allen and Baines, 2002;Kheel, 2004;Doyle, 2011). Prior research has also suggested that efforts to regulate food choices may be seen by the public as overly paternalistic (Creighton, 2009).…”

Men, Meat, and Marriage: Models of Masculinity

“…Some authors suggest that meat intake is decreasing and becoming less important in Western societies (e.g., Allen and Baines 2002;Holme and Mohl 2000). This may be due to the rise in feminine aspects of eating (Roos et al 2001), increasing multiplicity of masculinities available in contemporary society (Courtenay 2000), or alternative ways for men to express power (Kimmel 2001).…”

Sustainable food consumption. Product choice or curtailment?

“…The stream of literature on meat curtailment started from a health perspective (e.g. (Allen & Baines, 2002), but the focus has more and more shifted toward sustainability gains. Reduction of meat consumption is one of the most important recommendations toward more sustainable food consumption (Gezondheidsraad, 2011;Jungbluth et al, 2000).…”