Public preferences for mobility as a service: Insights from stated preference surveys

How Mobility as a Service Impacts Public Transport Business Models

“…Against this, Caiati, Rsouli and Timmermans (2020) found bike hire extremely popular. In Sydney, Australia, (Ho, Mulley and Hensher, 2020) found that subscription bundles were preferred whereas a study by Vij et al (2020), also in Australia, found PAYG to be preferred. And in live applications, context-specific offerings can be seen by the same MaaS operator: Whim in Helsinki, Finland offer both subscription and PAYG options for travellers whereas Whim in Birmingham, United Kingdom offers only the PAYG option, after failing to make commercial success with a subscription offer.…”

“…The research evidence is mixed. With MaaS not being in place, stated preference studies (Caiati, Rasouli and Timmermans, 2020;Fioreze, De Gruijter and Geurs, 2019;Guidon et al, 2020;Ho, Mulley and Hensher, 2020;Matyas and Kamargianni, 2018) have posed hypothetical options to respondents and have concentrated more on what travellers would like to see in their mobility bundles rather than whether they would prefer PAYG to a prepay option with a discount offered. Nevertheless, there seems to be some context-specific outcomes.…”

“…MaaS is predicated on the existence of a platform, in the form of a smart app, which allows the interrogation of journey information, and the potential to book and pay. The evidence of a number of studies (Caiati, Rasouli and Timmermans, 2020;Guidon et al, 2020;Ho et al, 2018;Ho, Mulley and Hensher, 2020) suggests that travellers are demanding this but not enough research has been done to identify whether customers are willing to pay for the app and, if so, how much. The studies by Ho et al (2018) suggest that travellers want the app but are not willing to pay an amount significantly different from zero for it.…”

“…There is really no homogeneous outcome from research studies (e.g. (Guidon et al, 2020;Ho, Mulley and Hensher, 2020;Matyas and Kamargianni, 2018) although public transport and car-sharing appear to be a common requirement by potential (or actual, in trials) subscribers. The uptake of other modes -car rental, taxis, Uber, bikesharing -having varying appeal.…”

Evaluating a Mobility Service Application for Business Travel: Lessons Learnt from a Demonstration Project

“…Currently, there is a trend of new forms of shared mobility services (referred to as mobility as a service or MaaS) being developed to facilitate a multimodal and sustainable travel behaviour by reducing the need to own a private car [18]. Several evaluations have been made on these services concerning individual travel behaviour to explore its implementation issues and potential sufficiency in replacing car journeys [19,20]. The use of ICT also offers the possibility to avoid the need to travel through the use of digital applications providing virtual access to work, meetings, healthcare, education, etc., in what is referred to as accessibility as a service or AaaS [21].…”