“…Non-economic assessments of ecosystem services have rapidly advanced in recent years (e.g., Fagerholm et al, 2012, Klain and Chan, 2012, Sherrouse et al, 2011and Sherrouse et al, 2014. They typically engage local stakeholders in the identification and quantification of a broad range of 'social' and 'cultural' values for ecosystem services using participatory techniques such as Delphi surveys (e.g., Edwards et al, 2012), scenario analysis (e.g., Maes et al, 2012), Q method (e.g., Hodge, 2012 andKerr andSwaffield, 2012), multi-criteria analysis (e.g., Karjalainen et al, 2013, Nahuelhual et al, 2013and Verburg et al, 2014 and public participation GIS (e.g., Brown et al, 2011, Raymond et al, 2009, Sherrouse et al, 2011, Sherrouse et al, 2014and Van Riper et al, 2012. While terms such as 'social' and 'cultural' value have been fuzzy, difficult to define and applied in different contexts (Ives and Kendal, 2014), the non-economic ecosystem services literature has tended to conceive social values expressed in non-monetary terms as a more pluralistic and heterogeneous alternative to economic conceptions of value .…”