Psyoping Hezbollah: The Israeli Psychological Warfare Campaign During the 2006 Lebanon War

Abstract

The 2006 War between Israel and Hezbollah had a significant component ofPSYOP. For the first time in its military history Israel deployed PSYOP as an inseparablepart of its military operations. The performance of the PSYOP unit was lessthan satisfactory due to organizational factors and the general conduct of the waritself. This article analyzes the goals, the themes, and the delivery channels usedthroughout the PSYOP campaign. An attempt is made to answer the key questionof whether this effort was effective.Keywords 2006 Lebanon War, Hezbollah, Israel, PSYOPIntroduction

The Oxymoron of a Benevolent Authoritarian Leadership: The Case of Lebanon’s Hezbollah and Hassan Nasrallah

“…The provision of social services and reconstruction efforts have been highlighted systematically via Al Manar, Hezbollah's most famous media channel. 47 As Hezbollah's public relations supervisor stated "Hezbollah is not just about rockets and fighting; otherwise people would have left us long ago. We will be victorious in the reconstruction, just as we have been victorious against Israel's army".…”