The phenomenal economic growth of the Asia‐Pacific region initially was driven by export‐oriented industrialization and more recently by intraregional trade. This provided the backdrop for the present study that examined the pattern, motivations, strategies, problems, issues, and prospects of Australian businesses and direct investments in this region. The study concluded that although an extensive trade relationship has been fostered between Australia and the Asia‐Pacific, this has not been translated into direct investments. Key impediments seem to be attitudinal, because of cultural and language differences, and the lack of international competitiveness. These problems are only beginning to be recognized. An agenda for action is suggested at the Government, industry, and company levels. © 1995 John Wiley & Sons, Inc.