“…Thus, in this study, learning is viewed as a change in the potential behaviour (changed mental models), not a change in behaviour itself. subjective, internal representations of systems of relations that can be used to support managers' judgements, decisions and explanations (Birnberg, Luft and Shields, 2007;Markman, 1999;Markman and Gentner, 2001). A manager's mental model of business operations relates to assumptions and expectations about how the business operates and knowledge of how actions, activities and outcomes are related (Kaplan and Norton, 1996a;Lant, Milliken and Batra, 1992;McKinnon and Bruns, 1992;Mintzberg, 1973;Neely and Al-Najjar, 2006).…”