Psychologische Modelle der Werbewirkung

Hüsser, Andreas

doi:10.1007/978-3-531-18916-1_12

Cited by 7 publications

(2 citation statements)

References 150 publications

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“…The present explanatory model for predicting the intention to travel under the threatening situation of a pandemic combines the TPB , HBM , and DOSPERT . The combination of two social-psychological explanatory models (TPB and HBM), both attitude-behaviour models ( Hüsser, 2016 ), with the scale for measuring risk behaviour for recreation ( DOSPERT ) provides a theoretical foundation for the development of evidence-based and suitable evaluations of protective measures for safe travel. Figure 1 shows the combined model.…”

Section: Methodsmentioning

confidence: 99%

Pointers to Interventions for Promoting COVID-19 Protective Measures in Tourism: A Modelling Approach Using Domain-Specific Risk-Taking Scale, Theory of Planned Behaviour, and Health Belief Model

2022

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Based on the factors of the Theory of Planned Behaviour (TPB), the Health Belief Model (HBM), and the DOSPERT scale, used to measure general risk-taking behaviour, a combined model has been developed for investigating tourists’ intentions to implement protective measures against the coronavirus disease 2019 (COVID-19). The purpose of the study is to formulate a model that Swiss tourism practitioners can use to understand tourists’ decision-making regarding the acceptance and proper implementation of non-pharmaceutical interventions (NPIs). A large-scale cross-sectional population study that is representative for the Swiss population has been designed to validate the model (N = 1,683; 39% response rate). In our empirical investigation, a simple regression analysis is used to detect significant factors and their strength. Our empirical findings show that the significant effects can be ordered regarding descending effect size from severity (HBM), attitude (TPB), perceived behavioural control (TPB), subjective norm (TPB), self-efficacy (HBM), and perceived barriers (HBM) to susceptibility (HBM). Based on this information, intervention strategies and corresponding protective measures were linked to the social-psychological factors based on an expert workshop. Low-cost interventions for tourists (less time, less money, and more comfort), such as the free provision of accessories (free mask and sanitizers) or free testing (at cable cars), can increase the perceived behavioural control and lower the perceived barriers and thus increase the acceptance of this protective measure.

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Section: Methodsmentioning

confidence: 99%

Pointers to Interventions for Promoting COVID-19 Protective Measures in Tourism: A Modelling Approach Using Domain-Specific Risk-Taking Scale, Theory of Planned Behaviour, and Health Belief Model

2022

View full text Add to dashboard Cite

show abstract

“…The present explanatory model for predicting the intention to travel under the threatening situation of a pandemic combines the TPB, HBM, and DOSPERT. The combination of two social-psychological explanatory models (TPB and HBM), both attitude-behaviour models (Hüsser, 2016), with the scale for measuring risk behaviour for recreation (DOSPERT) provides a theoretical foundation for the development of evidence-based and suitable evaluations of protective measures for safe travel.…”

Section: A Combined-theory-based Explanatory Model For Predicting The...mentioning

confidence: 99%