Psychological determinants of users’ adoption and word-of-mouth recommendations of smart voice assistants

Mishra, Anubhav; Shukla, Anuja; Sharma, Sujeet Kumar

doi:10.1016/j.ijinfomgt.2021.102413

Cited by 104 publications

(106 citation statements)

References 80 publications

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“…Hence, to avoid hoarding, governments and marketers should try to reduce the general anxiety among people. Perhaps, one way to reduce anxiety is to use positive and aspirational communication such as positive word-of-mouth, which can significantly impact user behavior and attitude (Mishra et al , 2018, 2021).…”

Section: Discussionmentioning

confidence: 99%

If tomorrow never comes: the impact of anxiety, materialism and attitude on consumption behavior in a pandemic

Mishra

Indwar

Samu

2022

JCM

Self Cite

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Purpose This research aims to examine the impact of consumers’ anxiety on the three types of consumption activities (sharing, hoarding and regular buying) during the coronavirus pandemic. Further, it aims to investigate the moderating role of materialism on anxiety and how attitude toward the pandemic affects consumers’ consumption behavior. Design/methodology/approach An online survey was conducted to test the proposed research model. The data were analyzed using SmartPLS and PROCESS tools. Findings Higher levels of anxiety lead to less sharing and more hoarding of resources but do not impact consumers’ regular buying intentions. A positive attitude toward an external event such as lockdown and intrinsic materialism can help individuals to cope with the anxiety successfully. Furthermore, consumers are more likely to share and less likely to hoard when they develop a positive attitude toward pandemic. Research limitations/implications Future research can explore the role of health-efficacy and attitude toward health as coping strategy toward pandemic. A longitudinal research can explore the gradual changes in consumers’ attitudes and consumption behavior. Practical implications Governments, marketers and policymakers should focus on reducing consumers’ anxiety and to build a positive attitude toward pandemic to avoid the issues of hoarding and enable sharing of resources with others. Originality/value This study contributes to the literature on terror management theory and crisis management during a pandemic using a consumption context.

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Section: Discussionmentioning

confidence: 99%

If tomorrow never comes: the impact of anxiety, materialism and attitude on consumption behavior in a pandemic

Mishra

Indwar

Samu

2022

JCM

Self Cite

View full text Add to dashboard Cite

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“…Moreover, this study urges companies to make a digital marketing team that may put their online reviews about their products and rectify misconceptions about their companies through a larger number of reviews. This study highlights the factors that affect electronic word of mouth in online communities that help make consumer purchasing mindset (Mishra, Shukla & Sharma, 2021). People ask online opinions from their peers or people across the globe before buying anything.…”

Section: Hypothesismentioning

confidence: 96%

Factors Affecting Electronic Word of Mouth and Leading towards Purchasing Decision in the Smartphone Industry of Pakistan

Khurshid

Abdullah

Khan

2022

NIJBM

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The study looks into the factors that influence electronic word of mouth, leading to goods and services purchases. By reviewing the reviews of other reviewers on the internet, this study attempts to determine which factors impact an individual's purchasing decision because most internet users consult reviews before purchasing things; both the quality and quantity of reviews matter for that specific brand. In this study, four independent variables (information quality, website trustworthiness, social ties, and number of reviews) each impact electronic word of mouth, which leads to client purchasing decisions. For this study, two hundred and sixty-one university students were used as samples. A basic random sampling approach is used because the data is collected solely from university students. Out of the four variables studied, only two (website credibility and number of reviews) have a meaningful relationship with the purchasing decision. The findings imply that electronic word of mouth generated on a reputable website positively impacts purchasing decisions. In addition, many reviews persuaded students who were considering online consultation to make a purchase. The other two components (information quality and social ties) have a minor impact on purchasing decisions. This research provides a comprehensive picture of the factors that consumers believe are critical in making a purchasing decision. As a result, our study aids managers in developing strategies for the Pakistani market. Keywords: Purchasing Decision, Electronic Word of Mouth, Website Credibility, Information Quality, Social Tie.

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“…The measurements for AI features primarily focus on users' perceptions, which are different from their perceptions of other systems due to the personalized, intelligent, and anthropomorphic behavior of AI applications (Huang and Rust, 2020;Grewal et al, 2021;Mishra et al, 2021). Moussawi and Koufaris (2019) adopted a systematic approach to conclude that perceived intelligence and anthropomorphism are two key characteristics of AI-enabled systems.…”

Section: Ai Features As Stimulimentioning

confidence: 99%

“…Moussawi et al (2020) mentioned that when users employ AI-enabled service, their display of intelligent characteristics may also cause users to regard it as caring, loving, respectful or interesting. The communication of AI services makes people feel that the applications are anthropomorphic and have a deeper understanding (Mishra et al, 2021;Moussawi et al, 2020;Moussawi and Koufaris, 2019) of users' needs. Therefore, an increase in perceived intelligence may also increase perceived anthropomorphism.…”

Section: Perceived Intelligence and Anthropomorphismmentioning

confidence: 99%

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Exploring users' adoption intentions in the evolution of artificial intelligence mobile banking applications: the intelligent and anthropomorphic perspectives

Lee

Chen

2022

IJBM

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PurposeThe development of mobile technology has changed the traditional financial industry and banking sector. While traditional banks have adopted artificial intelligence (AI) techniques to deepen the development of mobile banking applications (apps), the current literature lacks research on the use of AI-based constructs to explore users' mobile banking app adoption intentions. To fill this gap, based on stimulus-organism-response (SOR) theory, two AI feature constructs as stimuli are considered, namely, perceived intelligence and anthropomorphism. This study then develops a research model to investigate how intelligence and anthropomorphism affect task-technology fit (TTF), perceived cost, perceived risk and trust (organism), which in turn influence users' AI mobile banking app adoption (response).Design/methodology/approachThis study used a convenience nonprobability sampling approach; a total of 451 responses were collected to examine the model. The partial least squares technique was utilized for data analysis.FindingsThe results show that intelligence and anthropomorphism increase users' willingness to adopt mobile banking apps through TTF and trust. However, higher levels of anthropomorphism enhance users' perceived cost. In addition, both intelligence and anthropomorphism have insignificant effects on perceived risk. The results provide theoretical contributions for AI-based mobile banking app adoption and offer practical guidance for bank planning to use AI to retain users.Originality/valueBased on SOR theory, this study reveals that as features, AI-enabled intelligence and anthropomorphism help us further understand users' perceptions regarding cost, risk, TTF and trust in the context of AI-enabled app adoption intentions.

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Psychological determinants of users’ adoption and word-of-mouth recommendations of smart voice assistants

Cited by 104 publications

References 80 publications

If tomorrow never comes: the impact of anxiety, materialism and attitude on consumption behavior in a pandemic

If tomorrow never comes: the impact of anxiety, materialism and attitude on consumption behavior in a pandemic

Factors Affecting Electronic Word of Mouth and Leading towards Purchasing Decision in the Smartphone Industry of Pakistan

Exploring users' adoption intentions in the evolution of artificial intelligence mobile banking applications: the intelligent and anthropomorphic perspectives

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