“…For instance, there is a bidirectional link between political discontent and populist attitudes, such that political discontent increases populist attitudes, but also, populist rhetoric fuels feelings of political discontent (Rooduijn et al, 2016). Moreover, support for populist movements is associated with conspiracy beliefs (Erisen et al, 2021; Van Prooijen et al, 2022), protest attitudes (Schumacher & Rooduijn, 2013), disagreeableness (Bakker et al, 2021), and ontological insecurity, that is, feelings of uncertainty, anxiety, and fear (Kinvall, 2018). Such emphasis on the negative feelings associated with populist attitudes does not address an important question, however: What makes the bleak rhetoric of populist movements so attractive among citizens?…”