Psychographic segmentation of cathedral visitors in England and Wales: introducing the Visitor Expectations Type Scales 2.0 (VETS 2.0)

Abstract

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Psychological type, religion, and culture: Further empirical perspectives (Part IV)

“…Within this collection, psychological type is generally measured by the 40-item Francis Psychological Type Scales (FPTS; Francis, 2005), with the exceptions of the Adolescent form of the FPTS (Fawcett et al, 2011) and the Visitor Expectations Type Scales 2.0 (Francis, Mansfield, et al, 2021). The FPTS is now well established in the literature in the psychology of religion for measuring psychological type (for a review, see Francis, 2009).…”

“…In addition to this Editorial, this Special Issue comprises eight empirical articles that have employed a range of different samples. Francis, Mansfield, et al (2021) report on a sample of 1,278 visitors to five cathedrals in England and Wales using the Visitor Expectations Type Scales 2.0. Hall and Hall (2021) report on a sample of 536 participants of an online community interested in Celtic Christianity using the FPTS.…”