Protected geographical indications and integration into the agribusiness system

Abstract

The aim of this article is to analyze beef retailers' behavior with respect to the sale of beef under a protected geographical indication (PGI). The study was based on a survey of a representative sample of beef retailers in the Spanish region of Navarra, where there is a well-established PGI. The data were then evaluated by means of logistic regression, in which the decision whether or not to sell PGI meat was explained by the set of variables drawn from the survey. The results show that the guarantee of quality provided by the PGI, the importance given by consumers to “origin” as a quality attribute, and the quality and conditions offered by the regular supplier, to be the main motivating factors behind the retailer's decision to join the PGI beef supply chain. [JEL Codes: Q01, Q12, Q13]. © 2009 Wiley Periodicals, Inc.

The effectiveness of the European agricultural quality policy: a price analysis

“…These results confirm those presented by Ghoshray (2007), where the higher quality product (in that case Canadian durum wheat) is found to be the price leader. The fact that, despite being more highly valued by consumers, PGI beef represents a smaller share of total beef sales 14 in the market may be due to production sector diff iculties in increasing supply and integrating the product into the food supply chain [Bardají et al (2009) mention, among other things, that geographical origin and designation of origin appear to generate little interest among retailers].…”

Socio-economic factors affecting consumer behaviour for United States and Spanish beef under different information scenarios

“…In this line, one important strand of research has focused on the impact of consumers' personal characteristics on sensory quality ratings (Brewer & Novakofsky, 2008;Feuz, Umberger, Calkins, & Sitz, 2004;Lusk, Fox, Schroeder, Mentert, & Koohmaraie, 2001;Ngapo & Dransfield, 2006), and another on the purchase decision process (Bardaji et al, 2009;Olaizola, Whebi, & Manrique, 2005;Sepulveda, Maza, & Mantecón, 2008).…”

“…Another strand of research has focused on extrinsic quality cues, where price, geographical origin and brand name predominate (Barrena & Sánchez, 2009;Bower, Saadat, & Whitten, 2003;McEachern & Schröeder, 2004). The set of factors used for food quality evaluation has recently grown to include food safety, traceability, the type of livestock production system, animal welfare and organic production methods (Bardaji, Iráizoz, & Rapún, 2009;Bernués, Olaizola, & Corcoran, 2003;Caswell, 2001;Henson & Northen, 2000;Loureiro & Umberger, 2007;McEachern & Schröeder, 2004;Verbeke, 2001). These intrinsic and extrinsic product attributes have also been shown to play an important role in determining consumers' preference structures, intent to purchase and, more specifically, willingness to pay (WTP) a premium for various product characteristics (Killinger, Calkins, Umberger, Feuz, & Eskridge, 2004a;Killinger, Calkins, Umberger, Feuz, & Eskridge, 2004b;Tonsor, Schroeder, Fox, & Biere, 2005).…”

The market size for GI food products – evidence from the empirical economic literature

“…A number of studies looked at institutional issues associated with GI markets and their potential. Bardají et al (2009) analysed the Spanish beef market surveying a representative sample of retailers in Navarra. They found that geographical origin and designation of origin usually do not appear to be among the most important concerns of retailers.…”