Prospects for innovations in marketing of economic educational services in Ukraine

Lysytsia, Nadiia; Мartynеnko, Мaryna; Prytychenko, Tamara; Gron, Oleksandra; Us, Maryna

doi:10.9770/jesi.2019.6.4(16)

Cited by 8 publications

(5 citation statements)

References 11 publications

(11 reference statements)

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“…Research has been conducted on the expectations and requirements of employers for competencies of graduates of institutions of higher economic education [10,11]. The obtained results became the basis for determining the prospects for innovations in the marketing of economic educational services, orienting graduates at certain behavioral models in the process of study [12].…”

Section: Literature Reviewmentioning

confidence: 99%

Strategic Imperatives of Managing the Sustainable Innovative Development of the Market of Educational Services in the Higher Education System

et al. 2019

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The conditions of the functioning of state higher education institutions at the present stage of development of the Ukrainian economy require new approaches to solve the problem of the relationship between the volume of training of specialists with higher education and their employment in the sphere of economic activity. The purpose of this article was to provide theoretical substantiation and practical recommendations for the development of a higher education institution development strategy for making managerial innovative decisions on balancing the demand and supply of educational services in a competitive environment. The following methods were used in the study: abstract logical; comparative economic and system structural; statistical; sociological; modeling; the algorithm of practical application of the theory of constraints of systems; and the apparatus of the theory of fuzzy sets. Methodological approaches to the implementation of the optimal allocation of budget places of the university by means of a practical application of system restriction theory and fuzzy set theory were proposed. The result was the allocation of budgetary places, taking into account the demand for specialties in terms of the economic situation of the region, the demand in the labor market, the demand among entrants, and the proposal of the institution of higher education and the Ministry of Education and Science of Ukraine. It will make it possible to reach the optimum balance between demand for specialists in specific specialties and their supply. The practical value of the research results lies in the development and use of methodological provisions for forecasting the demand and supply of educational services of higher education institutions, which are means of prospective reflection, predicting the ways of further development of the higher education system and modeling of various options for its functioning.

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Section: Literature Reviewmentioning

confidence: 99%

Strategic Imperatives of Managing the Sustainable Innovative Development of the Market of Educational Services in the Higher Education System

et al. 2019

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“…Marketing innovation can improve reputation or company image, increase profits through increased customer satisfaction, identify processes and develop new ideas to gain a competitive advantage (Scott, 2020). Asiedu et al (2020), Dent et al (2019), and Lysytsia et al (2019) explain the research on marketing innovation in higher education. However, they have not described marketing innovation at a private university, especially in Banten Province, Indonesia.…”

Section: Introductionmentioning

confidence: 99%

Marketing innovation: Development strategy of private university in Indonesia

Khairusy

Hurriyati

Suwatno

et al. 2022

JEECAR

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This research aims to determine the role of marketing innovation in developing the private university using the Structure Equation Model (SEM) analysis technique SmartPLS 3.0 through a quantitative survey design. The population in this study is new students from 21 private universities spread across the city of Serang. The sampling technique used purposive with a sample determination of 180. This study found that marketing innovation and brand image provided a competitive advantage and were used for student purchase intention considerations. This research contributes to steps that organizations can use in obtaining purchase intention. The COVID-19 pandemic has significantly impacted the economy and the field of higher education, especially private universities. The pandemic resulted in the closure of universities. It increased competition within the education sector in private universities through various approaches by academic institutions to provide higher-quality education during the COVID-19 restrictions.

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“…Its effectiveness is high and other experts (Kádeková & Holienčinová, 2018, Bulanda & Vavrečka, 2019, Bulanda, Koprda & Kurimská, 2020 mention that in the near future, this form of advertising will dominate (Světlík, 2017;Stoian, Polozova, Didenko, Storozhenko & Moskvichova, 2018;Darsono, Susana, Prihantono & Kasim, 2019;Yunus, Susilo, Riyadi, Indrasari & Putranto, 2019;Pavlovaite & Griesiene 2019). A new trend that is beginning to be used in politics is online marketing (Winter, Litvinova, Babaskin, Babaskina, & Savinova, 2019;Lysytsia, Martynenko, Prytychenko, Gron & Us, 2019;Ajina, 2019;Danko, Kiselev, Chaykovskaya, Smelov, Sekerin, & Gorokhova, 2020).…”

Section: Introductionmentioning

confidence: 99%

Research of citizens' behavior in a political campaign in searching for and monitoring political advertising in The Slovak Republic

Lincényi¹,

Čársky²

2021

IRD

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The research study thematically focuses on the behaviour of citizens of the Slovak Republic in the campaign for active search and monitoring of political advertising. The authors tried to find out the degree of effectiveness of the use of marketing tools and forms of political advertising. Among other things, the research showed that most of the interviewed Slovaks are actively interested in political advertising in the election campaign. Research has shown that the most effective political advertising is in the audiovisual and online media and, conversely, the least effective in the print media, pre-election leaflets and billboards.

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Prospects for innovations in marketing of economic educational services in Ukraine

Cited by 8 publications

References 11 publications

Strategic Imperatives of Managing the Sustainable Innovative Development of the Market of Educational Services in the Higher Education System

Strategic Imperatives of Managing the Sustainable Innovative Development of the Market of Educational Services in the Higher Education System

Marketing innovation: Development strategy of private university in Indonesia

Research of citizens' behavior in a political campaign in searching for and monitoring political advertising in The Slovak Republic

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