2021
DOI: 10.9770/ird.2021.3.1(2)
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Research of citizens' behavior in a political campaign in searching for and monitoring political advertising in The Slovak Republic

Abstract: The research study thematically focuses on the behaviour of citizens of the Slovak Republic in the campaign for active search and monitoring of political advertising. The authors tried to find out the degree of effectiveness of the use of marketing tools and forms of political advertising. Among other things, the research showed that most of the interviewed Slovaks are actively interested in political advertising in the election campaign. Research has shown that the most effective political advertising is in t… Show more

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Cited by 3 publications
(3 citation statements)
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References 10 publications
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“…In turn, it grew essentially in terms of the coronavirus crisis (Smeureanu and Diab 2020). Th e main benefi ts of e-government are: effi cient management of resources; transparency of processes and activities; reducing corruption, and shadow economy (Shpak et al 2021), increasing the degree of involvement of citizens and economic agents in specifi c administrative activities and processes; reducing bureaucracy (Revyakin 2019;Barabashev 2016) and its costs (Lincényi and Čársky 2021;Shevyakova et al 2021). By expanding e-government and digitizing the state administration, eff ective means are provided to stakeholders to exercise the fundamental rights of citizens.…”
Section: E-government In the Literature And In Practicementioning
confidence: 99%
“…In turn, it grew essentially in terms of the coronavirus crisis (Smeureanu and Diab 2020). Th e main benefi ts of e-government are: effi cient management of resources; transparency of processes and activities; reducing corruption, and shadow economy (Shpak et al 2021), increasing the degree of involvement of citizens and economic agents in specifi c administrative activities and processes; reducing bureaucracy (Revyakin 2019;Barabashev 2016) and its costs (Lincényi and Čársky 2021;Shevyakova et al 2021). By expanding e-government and digitizing the state administration, eff ective means are provided to stakeholders to exercise the fundamental rights of citizens.…”
Section: E-government In the Literature And In Practicementioning
confidence: 99%
“…The elections to the legislative bodies become the primary concern for the analyses of political party websites and their representatives. Lincényi, Čársky (2021) provided research focused on political communication campaing of online media through political advertising. The second most important object of research interest, according to the findings in the studies, represents elections to the European Parliament.…”
Section: Introductionmentioning
confidence: 99%
“…In recent years, a wide variety of studies on management and leadership over both individuals and entire countries have appeared (e.g. Lincényi, Čársky, 2021;Kriviņš et al, 2021). The subject has become not so much "fashionable" as desirable and needed in many scientific fields and aspects of everyday life, starting from running your own business and company and ending with prospering in a large corporation and making strategic decisions (e.g.…”
Section: Introductionmentioning
confidence: 99%