Propaganda de alimentos na televisão: uma ameaça à saúde do consumidor?

Santos, Silvana Lopes dos; Batalha, Mário Otávio

doi:10.1016/s0080-2107(16)30468-x

Cited by 3 publications

(6 citation statements)

References 22 publications

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“…Significant part of literature reviewed suggests that there is direct responsibility of food and beverage industry regarding serious ethical transgressions in advertisement [35][36][37]40,45,47,50,54,57,58,61 , especially directed towards children 46,48,52,53,55,56,59,60 . Furthermore, results presented indicate high level of relapse in ethical transgressions of certain sectors of food and beverage industry referring to advertisement practices 37,42,[47][48][49][50]52,55,61 .…”

Section: Discussionmentioning

confidence: 99%

“…In general, banning food and beverage advertisements seems likely to occur referring to marketing addressed to children and youngsters 46,48,52,53,55,56,59,60 , due to population concerns directed towards children's health. In 2013, a normative amendment of CONAR Code of Ethics banned advertisements directed to children 66 , including foods, beverages and any products or services targeting children.…”

Section: Discussionmentioning

confidence: 99%

“…Major part of studies identified presented approach against food and beverage industry (n=19; 70.4%) [35][36][37]40,[43][44]47,[49][50][52][53][54][55][56][57][58][59][60][61] ; seven presented approach against CONAR monitoring (25.9%) 36,38,40,[46][47][48]51 , being three also associated with negative view of industry 36,40,47 ; five studies were favorable to government regulation (18.5%) 36,39,42,52,53 , being three also against actions of industry 36,[52][53] ; three studies (11.1%) criticized government regulation (including ANVISA's RDC 24/2010) 41,45,48 ; and two studies approached favorably CONAR monitoring (7.4%) 44,58 whilst maintaining negative view of food and beverage industry.…”

Section: Chart 1 Continuationmentioning

confidence: 99%

“…Considering qualitative studies, four studies showed high degree of noncompliance to ethical standards 35,37,52,61 , whilst two studies focused on problems arising from absence of appropriate nutritional information for consumers 50,55 , and the last study analyzed target audience of food advertisements, mostly directed to children and women 48 .…”

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confidence: 99%

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Marketing of food and beverage in Brazil: scientific literature review on regulation and self-regulation of advertisements

Kassahara¹,

Sarti

2017

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The effects of marketing strategies for promotion of foods and beverages have been investigated due to its potential impacts on populations’ food choices, particularly among children and adolescents. The paper presents an academic literature review on regulation and self-regulation of food and beverage advertisements in Brazil, based on search performed in electronic databases. Majority of studies were based on law analysis or qualitative study of advertisements. There are sufficient evidences on the need for government regulation of advertisements addressed to children and adolescents complementarily to institutional self-regulation in order to tackle ethical transgressions on food and beverage advertisements identified in Brazil. Additionally, there should be imposition of rigorous penalties for noncompliance to ethical rules and proposition of incentives towards actions encouraging healthy food consumption patterns, in order to comprise an actual system for promotion of public health.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Chart 1 Continuationmentioning

confidence: 99%

mentioning

confidence: 99%

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Marketing of food and beverage in Brazil: scientific literature review on regulation and self-regulation of advertisements

Kassahara¹,

Sarti

2017

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“…Adicionalmente, resultados de alguns estudos identificados na revisão indicam alto grau de descumprimento das normas éticas de autorregulação do CONAR por determinados setores da indústria de alimentos e bebidas em relação às práticas de publicidade adotadas BATALHA, 2007;LEMOS;CRESCITELLI;SARTI, 2010;BATALHA, 2010;SILVA, 2010;MARINS;ARAÚJO;JACOB, 2011;HENRIQUES et al, 2012;PAIN;REINERT, 2013;VENDRAME et al, 2015).…”

Section: Discussionunclassified

Monitoramento da propaganda de alimentos e bebidas no Brasil: uma análise das transgressões de normas éticas julgadas pelo Conselho Nacional de Autorregulamentação Publicitária

Kassahara¹

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Pegada hídrica da alimentação de adolescentes do Brasil: relações com o consumo de fast food e o local de moradia

Vale

Dantas

Souza

et al. 2021

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O objetivo deste estudo foi estimar as pegadas hídricas da alimentação de adolescentes escolares do Brasil e as associações com contexto territorial e de rotina alimentar. Trata-se de um estudo ecológico a partir dos microdados da amostra 1 da Pesquisa Nacional de Saúde do Escolar 2015, com as quais foram estimadas as médias das pegadas hídricas medias (PH) da alimentação dos adolescentes por categoria de análise: unidade da federação brasileira, macrorregião geográfica e por número de dias na semana frequentado restaurantes fast food. Estatísticas descritivas e espaciais foram empregadas para compreensão da distribuição dessas médias nas unidades de análise territoriais e na frequência em fast food. No Brasil, a PH média da alimentação dos adolescentes foi 2925,9 litros/kg. A distribuição das PH apresentou forte correlação espacial (Índice de Moran Local=0,773), com destaque para formação do cluster do tipo alto-alto (Rio Grande do Sul, Santa Catarina, Paraná, São Paulo, Rio de Janeiro, Espírito Santo, Minas Gerais e Mato Grosso do Sul). Além disso, as PH médias da alimentação desse grupo aumentaram proporcionalmente ao aumento do número de dias que o adolescente costumava comer em fast food. Percebe-se uma relação direta entre o maior impacto ambiental da alimentação de adolescentes, territórios de moradia mais urbanizados e a maior frequência em restaurantes fast food. Avaliar essas associações é importante para compressão das questões de saúde pública e nutrição na perspectiva da sustentabilidade. Assim, podem ser desenvolvidas estratégias para redução do impacto ambiental e melhoria da alimentação desse grupo etário.

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Propaganda de alimentos na televisão: uma ameaça à saúde do consumidor?

Cited by 3 publications

References 22 publications

Marketing of food and beverage in Brazil: scientific literature review on regulation and self-regulation of advertisements

Marketing of food and beverage in Brazil: scientific literature review on regulation and self-regulation of advertisements

Monitoramento da propaganda de alimentos e bebidas no Brasil: uma análise das transgressões de normas éticas julgadas pelo Conselho Nacional de Autorregulamentação Publicitária

Pegada hídrica da alimentação de adolescentes do Brasil: relações com o consumo de fast food e o local de moradia

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