Promoting Timor Leste’s Tais Cloth Using Mobile Augmented Reality Application

Bria, Marianus Magno Seran; Kusuma, Gede Putra; Suryapranata, Louis Khrisna Putera

doi:10.1016/j.procs.2018.08.216

Cited by 3 publications

(4 citation statements)

References 14 publications

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“…In the early years of augmented reality development, marker-based tracking has been used as an approach for object augmentation by using a paper as a location of the marker [5], [6]. One of the research using marker-based tracking explains the application of augmented reality as an effort to introduce traditional cloth from Timor Leste, where the marker in this study is a traditional cloth image [7]. Another research performed using marker-based tracking is in a form of integration of augmented reality technology for education as a part of learning in-class sessions, where a marker was used for tracking augmented objects to help students solve the given problem [8].…”

Section: Related Workmentioning

confidence: 99%

Mobile Augmented Reality for Campus Visualization Using Markerless Tracking in an Indonesian Private University

Arifitama

Hanan

Rofiqi

2021

Int. J. Interact. Mob. Technol.

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Marker in augmented reality plays a major part to initiate a virtual object in an augmented environment. Choosing a correct and reliable marker would increase the chance of creating a more stable augmented object especially for visualizing a building structure. Unfortunately, most research on visualizing building structure uses a marker-based tracking approach where users must always bring a pre-printed paper as a tracking media. This creates a problem for every time users demonstrate a specific augmented structure object, they still need to bring a printed marker to show the augmented object. The purpose of this research is to investigate the applicability of markerless-based tracking as a solution whether it can substitute the marker-based tracking on augmented reality problems. Simultaneous Localization and Mapping (SLAM) is used as a markerless tracking method where it tracked and mapped the surface environment using feature extraction, then set an anchor at the specified location where the augmented object visualization appears. The results of the research found that from a total of 30 object detection tests, 21 objects are successfully detected and 9 undetected objects, this shows that markerless-based tracking is applicable and can substitute marker-based tracking for a structural campus visualization.

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Section: Related Workmentioning

confidence: 99%

Mobile Augmented Reality for Campus Visualization Using Markerless Tracking in an Indonesian Private University

Arifitama

Hanan

Rofiqi

2021

Int. J. Interact. Mob. Technol.

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“…Seran Bria et al (2018) mengkaji penerapan teknologi AR untuk memasarkan produk garmen lokal. Melalui aplikasi mobile, sehelai kain dapat dipindai untuk mendapatkan informasi yang lebih lengkap tentangnya.…”

Section: Digital Experience Pelangganunclassified

Tantangan dan Peluang Pemanfaatan Augmented Reality di Perangkat Mobile dalam Komunikasi Pemasaran

Sugiono¹

2021

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Augmented Reality (AR) merupakan teknologi digital yang memberikan banyak manfaat dalam aktivitas pemasaran. Tidak hanya meningkatkan niatan seseorang dalam membeli produk, teknologi tersebut dinilai dapat menjadi media komunikasi yang memberikan solusi sesuai kebutuhan pelanggan, dapat digunakan di mana pun dan mendorong competitive advantage. Akan tetapi, pemanfaatan teknologi AR menghadapi sejumlah kendala. Untuk itu, perlu dilakukan pemetaan terhadap tantangan dan peluang pemanfaatan AR dalam komunikasi pemasaran. Penelitian ini bertujuan untuk memberikan gambaran mengenai berbagai tantangan dan peluang yang dihadirkan oleh teknologi AR dalam mendukung komunikasi pemasaran serta menganalisis potensi teknologi tersebut di masa depan. Penelitian ini melakukan tinjauan literatur sistematis kualitatif terhadap delapan literatur yang diterbitkan dari tahun 2018 sampai 2020. Penelitian ini berhasil memetakan dua tantangan dan empat peluang dari teknologi AR dalam konteks komunikasi pemasaran. Hasil analisis SWOT menyatakan bahwa tingkat penerimaan masyarakat terhadap AR saat ini masih rendah. Meskipun demikian, teknologi tersebut berpotensi besar untuk mendukung aktivitas komunikasi pemasaran di masa depan karena memberikan pengalaman digital yang menyenangkan dalam berinteraksi dengan suatu produk. Selain itu, teknologi AR juga sejalan dengan konsep IMC karena tidak hanya meningkatkan penjualan produk tetapi juga memperlihatkan keunggulan kompetitif dari sebuah produk atau layanan. Strategi komunikasi pemasaran melalui teknologi AR saat ini masih ditargetkan pada kelompok masyarakat yang sudah terbiasa dengan teknologi terkini.

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“…Seran Bria, Marianus Magno et al [14] utilise augmented reality on a mobile application to promote Tais Timor Leste fabric. They consider the book about Tais produced by SEAC has not been able to meet user needs because the information is less interesting and interactive.…”

Section: Literature Review and Related Workmentioning

confidence: 99%

“…Augmented reality is also used in the field of education because of the ability that can effectively help users to achieve learning goals [11], that is, it can convey abstract concepts and present 3D context information into real objects [12]. Augmented reality technology can be accessed through smartphone and tablet mobile devices because smartphones have the long-lasting processing power [13] and use the camera to capture images and display objects on the screen [14]. By utilising the augmented reality application embedded on a smartphone, stakeholders can develop their own augmented reality mobile applications based on cultural heritage resources such as historical information to attract visitors and to gain knowledge about their cultural heritage [15] [16] [17].…”

Section: Introductionmentioning

confidence: 99%

A Development of Augmented Reality Mobile Application to Promote the Traditional Indonesian Food

Weking

Suyoto

Santoso

2020

Int. J. Interact. Mob. Technol.

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Traditional food is a representation of the culture and identity of certain regions and is a symbol of cultural heritage. Traditional Indonesian food must be preserved and introduced to the community, especially the easy generation as the next generation of the nation as a form of love for the culture that has been passed down from generation to generation. It aims to avoid the influence of food or foreign cuisine that enters Indonesia, which from time to time makes the preservation of traditional Indonesian food increasingly eroded. One form of an effective cultural approach is by introducing to the easy generation and also to the wider community. Therefore the use of technology is very important to maintain the preservation of traditional Indonesian food and convey it to the community, especially the easy generation. This study aims to develop a mobile application for augmented reality as a promotional medium to introduce traditional Indonesian food. Mobile augmented reality in applications built with the Unity3D program is done in different ways in presenting information to other media. This method allows users to view the media as a presentation of their information in the form of 2D and or 3D image modelling by using tracking images through a smartphone device's camera. The mobile augmented reality application that will be developed can provide an interesting and interactive information experience so that it can be fun for every user so that knowledge of traditional Indonesian food can be distributed and channelled so that the preservation of traditional Indonesian food is maintained.

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Promoting Timor Leste’s Tais Cloth Using Mobile Augmented Reality Application

Cited by 3 publications

References 14 publications

Mobile Augmented Reality for Campus Visualization Using Markerless Tracking in an Indonesian Private University

Mobile Augmented Reality for Campus Visualization Using Markerless Tracking in an Indonesian Private University

Tantangan dan Peluang Pemanfaatan <em>Augmented Reality</em> di Perangkat <em>Mobile</em> dalam Komunikasi Pemasaran

A Development of Augmented Reality Mobile Application to Promote the Traditional Indonesian Food

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