Promoting the use of health information and communication technologies in Spain: a new approach based on the ICT-H

Fernández, Carla Blázquez; Prieto, David Cantarero; Sáez, Marta Pascual

doi:10.7195/ri14.v13i2.860

Cited by 3 publications

(1 citation statement)

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“…Therefore, another advantage of social media for the health sector is its low cost [7,18,19]. They are, therefore, a very effective two-way communicative tool for communication with stakeholders, such as sector professionals and patients [20].…”

Section: Introductionmentioning

confidence: 99%

Exploring the Social Media on the Communication Professionals in Public Health. Spanish Official Medical Colleges Case Study

Pedrosa

Rando-Cueto

Jambrino-Maldonado

et al. 2020

IJERPH

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The purpose of the study is to analyze the role that social media have on the practice of health professionals working in information and communication department of Spanish official medical college. Social media in health fields have experienced growing participation of users and are increasingly considered a credible form of communication. This paper examines the use of social media as communication tool by the Official Medical Colleges (OMC) of Spain. According to the National Institute of Statistics, in 2019 there were 267,995 registered medical professionals in the 52 OMC in Spain. This research is based on a qualitative methodological technique through semi-structured interviews, with the aim of identifying the profiles of the people who lead the information in the professional organizations of the OMC. Of the colleges, 73.07% participated. The findings show that information is essential for the OMC and most of them have at least one experienced communication professional. Social media are essential tool in their work and Twitter (87.5%) and Facebook (81.3%) are considered the most relevant social media according to their interests. These tools are believed to be very useful for informing, establishing relationships and listening to users.

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Section: Introductionmentioning

confidence: 99%

Exploring the Social Media on the Communication Professionals in Public Health. Spanish Official Medical Colleges Case Study

Pedrosa

Rando-Cueto

Jambrino-Maldonado

et al. 2020

IJERPH

View full text Add to dashboard Cite

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Diseño participativo de un plan de social media en salud a través de metodología cualitativa. Evaluación de la experiencia del Hospital Universitario Reina Sofía

López-Doblas

Pérez-Corral

Gómez-Domínguez

et al. 2019

EPI

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Diseño participativo de un plan de social media en salud a través de metodología cualitativa. Evaluación de la experiencia del Hospital Universitario Reina Sofía Qualitative based social media plan participative design for health organizations. Evaluation of the Agradecimientos Queremos agradecer al equipo de profesionales del Hospital Universitario Reina Sofía (HURS) que participaron en la elaboración del plan de social media y especialmente a Cómo citar este artículo: López-Doblas, Manuela; Pérez-Corral, Olivia; Gómez-Domínguez, David; Danet-Danet, Alina (2019). "Diseño participativo de un plan de social media en salud a través de metodología cualitativa. Evaluación de la experiencia del Hospital Universitario Reina Sofía". El profesional de la información, v. 28, n. 2, e280224. https://doi.org/10.3145/epi. ResumenSe presenta una metodología cualitativa de diseño participativo para la realización del plan de social media (PSM) para organizaciones sanitarias, así como la evaluación de la experiencia en el Hospital Universitario Reina Sofía. La metodología de diseño colaborativo y multidisciplinar se desarrolló en cinco fases: identificación de agentes clave; consenso sobre objetivos, públicos, canales y líneas de contenido; análisis y devolución de resultados; diseño de (pre)campaña; elaboración colaborativa del PSM. La evaluación se realizó a través de la monitorización de presencia en redes (evaluación David Gómez-Domínguez https://orcid.org/0000-0003-2317-8189Observatorio de la Infancia. Escuela AbstractThe participation-based design of a social media strategy for health organizations, and the evaluation of the experience in the Reina Sofía University Hospital are presented. The methodology of collaborative and multidisciplinary design was developed in five phases: identification of target actors; consensus on objectives, channels and content lines; results analysis and feedback; (pre)campaign design; collaborative elaboration of social media strategy. The evaluation included social media monitoring (quantitative evaluation of external communication) and content analysis of semi-structured interviews with hospital managers (qualitative evaluation of internal communication). Results show the positive impact on the external communication and the participants' satisfaction with the co-design, revealing that participatory and interdisciplinary approach, managerial support and professionalization represent the main aspects of social media presence for health organizations.

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Factores influyentes en el éxito de la comunicación hospitalaria vía redes sociales

Rando-Cueto

Rojano

Pedrosa

2016

RLCS

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Hipótesis y objetivos. Partimos de la hipótesis de que existe una baja participación de los hospitales en los medios sociales, a pesar del interés de los usuarios. El objetivo principal es definir las características y la estrategia para proponer ideas para optimizar la relación entre hospitales y ciudadanos a través de las redes sociales. Metodología. La metodología empleada se basa, fundamentalmente, en el análisis cuantitativo y cualitativo de la actividad en Twitter de aquellos centros sanitarios especializados con mayor interacción. Resultados. Se observa el interés de los pacientes por la información y la actividad que los centros sanitarios comparten en las redes sociales, cuyos mensajes se pueden clasificar en: de ámbito no sanitario o relacionados con cuestiones extrínsecas a la actividad asistencial también suscitan un destacado interés, seguidos por aquellos sobre promoción y prevención sanitaria y de reconocimiento a protagonistas de alguna intervención en el entorno hospitalario. En la misma línea, se puede afirmar que se usa, en general, un tono cercano. Conclusiones. A partir de este trabajo, se proponen algunas estrategias encaminadas a mejorar la comunicación entre el hospital y sus diferentes stakeholders y, por ende, situaciones que rodean a los usuarios de los sistemas sanitarios, centradas en la relación entre atención sanitaria y el bienestar de la ciudadanía.[EN] Introduction. The object of study for this article is online communication in Spanish hospital corporations, specifically in those centres that are more influential on Twitter. Hypothesis and objectives. We will be working with the hypothesis that hospitals demonstrate a low level of participation in social media, despite the interest shown by users. The main objective is to define the characteristics and the strategy in order to propose ideas to optimise the relationship between hospitals and citizens, by means of social networks. Methodology. The methodology followed is based, fundamentally, on a quantitative and qualitative analysis of the activity on Twitter of the specialised health centres with a greater interaction. Results. Patients demonstrated an interest in the information and the activity that health centres share on their social networks, and these messages can be classified as: non-health related, or related to matters extrinsic to healthcare that also arouse considerable interest, followed by messages about prevention and health promotion, and recognition of the people that play an important role in certain hospital proceedings. Along these lines, we can state that, in general, an intimate tone is adopted. Conclusions. This study serves as a base from which to propose several strategies aimed at improving communication between the hospital and its various stakeholders and, therefore, situations that surround the users of healthcare systems; situations that are focussed on the relationship between medical attention and citizen wellbeing.

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Promoting the use of health information and communication technologies in Spain: a new approach based on the ICT-H

Cited by 3 publications

References 28 publications

Exploring the Social Media on the Communication Professionals in Public Health. Spanish Official Medical Colleges Case Study

Exploring the Social Media on the Communication Professionals in Public Health. Spanish Official Medical Colleges Case Study

Diseño participativo de un plan de social media en salud a través de metodología cualitativa. Evaluación de la experiencia del Hospital Universitario Reina Sofía

Factores influyentes en el éxito de la comunicación hospitalaria vía redes sociales

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