Promoting the thrills: a study of emotional reactions to advertisements for fright tourism heritage attractions

Weidmann, Susan; Filep, Sebastian; Lovelock, Brent

doi:10.1080/1743873x.2023.2189523

Cited by 3 publications

(1 citation statement)

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“…Such an approach to urban context assessment is generally grounded in various psychological constructs that explain the subjective spatial experience, among which those relating to affective aspects found significant applications (e.g., [32][33][34][35]). The circumplex model of emotions [36], in particular, was initially tested as a tool for urban environment evaluations [37], to be then extensively used as a theoretical or methodological reference above all in interior design (e.g., [38,39]) and in applied research in the field of tourism (e.g., [40][41][42][43]). According to this model, the main human emotions can be positioned along a circular continuum organized around two complementary axes: valence (pleasure: negative/positive) and activation (arousal: maximum activation/maximum deactivation).…”

Section: Introductionmentioning

confidence: 99%

Mapping the In-Motion Emotional Urban Experiences: An Evidence-Based Method

et al. 2023

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Urban settings affect the experience of people in places and the measurement of such urban experiences is the focus of this article. The ‘experiential Environmental Impact Assessment—exp-EIA©’ method and its application to the Città Studi area in Milan are presented. The method couples urban studies with environmental psychology and ICT for educational purposes with a sample of architecture students divided in two groups (N = 18). Experiential data are collected via a dedicated app installed on the participants’ mobile devices, and an automatic data processing and analysis produces spatialized results creating maps of the overall urban experience. In particular, the emotional reaction of participants through a ten-minute walking path is assessed. A group activity focused on the link between urban features and subjective evaluation of places by participants is combined with the results obtained via the application of the circumplex model of affect. Results show that the path is characterized by two main emotional experiences, passing from a pleasant to an unpleasant experience within the short walk in both groups, offering some insights on the urban design of the area. The results are part of the teaching process to increase students’ awareness about experiential design, yet the process is conceived also as a tool for professionals.

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