‘We’re not all into death and doom … it’s more an appreciation of the macabre.’ Exploring brand success at dark tourism festivals

Golz, Luisa; Johnston, Tony

doi:10.1080/14766825.2024.2405939

Journal of Tourism and Cultural Change

2024

DOI: 10.1080/14766825.2024.2405939

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‘We’re not all into death and doom … it’s more an appreciation of the macabre.’ Exploring brand success at dark tourism festivals

Luisa Golz,

Tony Johnston

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‘We’re not all into death and doom … it’s more an appreciation of the macabre.’ Exploring brand success at dark tourism festivals

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References 49 publications

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