“…In the United States, skin cancer is both the most commonly occurring and the most preventable cancer (American Cancer Society, 2007). Several large health communication trials on sun safety have been effective with outdoor workers (Andersen et al, 2006; Buller et al, 2005; Glanz, Buller, & Saraiya, 2007; Mayer et al, 2007), children (Dietrich et al, 1998; Olson et al, 2007; Walkosz, Voeks et al, 2007), and people engaged in outdoor recreation (Glanz, Geller, Shigaki, Maddock, & Isnec, 2002; Glanz, Lew, Song, & Murakami-Akatsuka, 2000; Glanz, Maddock, Lew, & Murakami-Akatsuka, 2001; Mayer et al, 2001; Walkosz, Buller et al, 2007; Winett et al, 1997). One trial, the Go Sun Smart (GSS) program, has evaluated a theory-driven intervention targeted at the quarter million outdoor workers and more than 30 million recreational guests in the North American ski and snowboard industry.…”