Promoting innovative business in the fishery sector in West Java, Indonesia

Nurhayati, Atikah; Aisah, Isah; Supriatna, Asep K.

doi:10.1088/1755-1315/137/1/012100

Cited by 8 publications

(11 citation statements)

References 6 publications

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“…De los artículos de investigación analizados, todos presentan empresas del sector acuícola que aplican y desarrollan actividades de innovación con el fin de potencializar su internacionalización relacionadas a la implementación de tecnología en los procesos de producción, capacitación en calidad e I+D de los trabajadores, mejoramiento en infraestructura y salud, reformas políticas de acceso a mercados (Westeren, 2020;Yusuf et al, 2018;Bergesen y Tveterås, 2019;Penca et al, 2020, Annisa y Jusni, 2022, también en la innovación en producto como introducir nuevos productos o reemplazarlos por otros con mayor demanda (Vinayak y Dilip, 2019;Penca et al, 2020), así mismo, han innovado en procesos con organización espacial, ecosistemas más amplios, uso de ISN 2707-2207/ISSN 2707-2215 (en línea),septiembre-octubre,2022,Volumen 6,Número 5 p 3460 molinos, aireación del agua del estanque, aplicación de biotecnología y biofloc (Joffre et al, 2018;Mujiburrahmad et al, 2021;Sánchez et al, 2021;Bosma et al, 2020) y en la utilización del marketing en sus procesos de comercialización y promoción (Nurhayat et al, 2018); Yusuf y Suyanato, 2019).…”

Section: Nota: Elaborado Por Los Autoresunclassified

“…Adicionalmente, se evidenció que ciertos estudios presentan como actividades de innovación conceptos como el marketing mix, por ejemplo, Nurhayat et al (2018) En cuanto, a los resultados obtenidos por la aplicación de actividades innovadoras en el sector acuícola de las diferentes empresas, se enfatiza que estas actividades les han ayudado a producir con calidad a gran escala, obtener valor agregado, acceso a más mercados internacionales, certificaciones internacionales, aumento de volúmenes de exportación, producción sostenible, competitividad y reconocimiento empresarial.…”

Section: Nota: Elaborado Por Los Autoresunclassified

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Innovación para potenciar al sector acuícola ecuatoriano

Arévalo¹,

Orjuela²,

Arias³

2022

Ciencia Latina

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Ante la intensiva competitividad en el mercado internacional las empresas se ven obligadas a buscar alternativas que les permita obtener crecimiento, rentabilidad y posicionamiento en el mercado global, ante esto se considera como una alternativa clave la innovación. El objetivo de la investigación fue analizar actividades de innovación que ayuden a potenciar el sector acuícola ecuatoriano. Es un estudio tipo descriptivo, con diseño transversal y enfoque cualitativo que de 15 artículos de investigación extrajo actividades de innovación que potencian las exportaciones acuícolas, los métodos que se usaron fue el de sistematización, inductivo-deductivo y el analítico sintético. Los resultados indican que la innovación en procesos, producto y comercialización son esenciales para potenciar el sector acuícola en el mercado internacional. Se concluye que las principales actividades de innovación que puede aplicar el sector acuícola ecuatoriano son las de biotecnología, vinculación con la academia, capacitación a empleados y estrategias de marketing.

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Section: Nota: Elaborado Por Los Autoresunclassified

Innovación para potenciar al sector acuícola ecuatoriano

Arévalo¹,

Orjuela²,

Arias³

2022

Ciencia Latina

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“…Seaweed has great potential to be developed as an ingredient for other products when indicated by existing cultivation results. The availability of large enough potential for the production of seaweed utilization in West Java has its characteristics considering that the production location is in an area that has not made much use of seaweed products [1]. The development of agro-industry in the utilization of seaweed is carried out to increase the added value [2].…”

Section: Introductionmentioning

confidence: 99%

E-Commerce Based Marketing Strategy of Seaweed Processed Products of Aulia Sari Bandung, West Java

Faridah

Nurhayati

Rizal

et al. 2021

AJFAR

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This study aims to analyze the efficiency and marketing strategy of e-commerce seaweed processed products at Aulia Sari Bandung. The research was conducted with a survey method with a snowball sampling technique to 45 respondents consisting of producers and consumers of the products. The survey results were analyzed descriptively qualitatively. The research was conducted at Aulia Sari Bandung on Jl. Inspeksi Pengairan No. 3 Cipamokolan Bandung City, West Java from July to November 2020. The data sources used are primary and secondary data. Primary data obtained by interviewing informants. Secondary data were obtained from regular consumers or second informants and literature studies related to this research. Data analysis was performed using analysis of SWOT (Strength, Weakness, Opportunity, Threat) and QSPM (Quantitative Strategic Planning Matrix). The results showed that the coordinates of Aulia Sari Bandung are at position X, Y = 0.37; 0.10, which means that it is in quadrant I position by supporting aggressive strategies which means having opportunities and strengths than can be utilized maximally. Some alternative strategies that can be done are maintaining the quality of production, improving and facilitating services using Whatsapp and Go-Food, increasing promotion and sales via Instagram and Facebook, maintaining marketing from Whatsapp and Go-Food to obtain maximum benefits, and improving product promotion and marketing through online marketing media to make it look attractive.

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“…On the other hand, the value chain of how fresh tuna works bringing fresh tuna products to the market whose primary purpose is value chain management is to maximize net income [10].…”

Section: Introductionmentioning

confidence: 99%

A Proposed Integrated Supply Chain Management Framework for Tuna Fishery in Palabuhanratu

Nurhayati

Purnomo

2020

Wseas Transactions on Environment and Development

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Tuna production potential of Palabuhanratu, Sukabumi District, is very high but the fishery is not supported by a good supply chain. In this location, there are two existing chains namely fresh and derivative-product chains; both are influenced significantly by seasonal variables. This research aims to analyze integrated supply chain management for tuna fishery in Palabuhanratu. Data for this research comprises both primary and secondary data. Primary data were collected through interviews with 20 respondents representing fishermen, 10 representing wholesalers, 10 representing retailers, 10 representing consumers, all of which were drawn from following the snowball sampling technique. Meanwhile, secondary data were time series tuna production statistics made available from the printed report of the Sukabumi District Fishery Office. This research employed the factor analysis and fisheries supply chain management model as the main methodological tools. The result showed that among others, the most influential factors for tuna demand in the research location are price of fish, tuna product diversity, and distribution of tuna catch. On the other hand, in the supply side the most influential factors are fishing season and tuna species. It was identified from the research that with regard to the existing chains, this research identified that there are variants of both the fresh fish and derivative product chains, each of which have some particular drawbacks related to influential factors observed in the other part of this research. It is worth noting here that variants of the fresh tuna chain are: (i) fishers, auction place, wholesalers, retailers, consumers, (ii) fishers, auction place, consumers, (iii) fishers, consumers. Variants of the derivative-product chain are: (i) fishers, auction place, wholesalers, processors, processed fish wholesalers, processed fish retailers, consumers, (ii) fishers, auction place, processors, processed fish wholesalers, processed fish retailers, consumers, (iii) fishers, auction place, processors, processed fish retailers, consumers. In general, this research suggests that improvement should be made through the introduction of an integrative approach aiming to incorporate tools necessary to mitigate negative influential factors and to take advantage the positive ones.

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Promoting innovative business in the fishery sector in West Java, Indonesia

Cited by 8 publications

References 6 publications

Innovación para potenciar al sector acuícola ecuatoriano

Innovación para potenciar al sector acuícola ecuatoriano

E-Commerce Based Marketing Strategy of Seaweed Processed Products of Aulia Sari Bandung, West Java

A Proposed Integrated Supply Chain Management Framework for Tuna Fishery in Palabuhanratu

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