2016
DOI: 10.1057/jors.2015.120
|View full text |Cite
|
Sign up to set email alerts
|

Promoting impulse buying by allocating retail shelf space to grouped product categories

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1
1
1

Citation Types

0
26
0

Year Published

2018
2018
2023
2023

Publication Types

Select...
5
4

Relationship

0
9

Authors

Journals

citations
Cited by 52 publications
(26 citation statements)
references
References 25 publications
0
26
0
Order By: Relevance
“…Researchers have recently started considering such rules like merchandising rules and impulse‐purchase effects in shelf space allocation models (Flamand et al. ; Bianchi‐Aguiar et al. ).…”
Section: Discussionmentioning
confidence: 99%
“…Researchers have recently started considering such rules like merchandising rules and impulse‐purchase effects in shelf space allocation models (Flamand et al. ; Bianchi‐Aguiar et al. ).…”
Section: Discussionmentioning
confidence: 99%
“…Big companies have more resources to improve the reach and quality of their marketing. Brand visibility and familiarity can be enhanced via advertising, the shopping environment, product packaging, product placement (including shelf-visibility, which has been linked to increasing impulsive shopping - Flamand et al 2016), and on-the-spot promotion. All of these tactics make the brand more salient in consumers' minds (so-called "brand awareness" (Aaker 1996), increasing brand loyalty and influencing consumer decision-making during the shopping experience (Huang and Sarigöllü 2012).…”
Section: Inequalitymentioning
confidence: 99%
“…Despite the proliferation of numerous software applications in shelf space management, which make use of historical data, new algorithms-as the ones introduced in this paper-are needed to deal with multi-period and dynamic versions of the product selection problem. Most of the literature about the shelf space allocation problem refers to supermarket products [41,42]. Other areas, such as fashion stores, have not received much attention.…”
Section: The Shelf Space Allocation Problemmentioning
confidence: 99%
“…This fact can be explained by the continuous growth in the size of realistic instances. • • Bianchi-Aguiar et al [42] • • Flamand et al [41] • • Kaminskas et al [16] • • Balakrishnan et al [33] • •…”
Section: The Shelf Space Allocation Problemmentioning
confidence: 99%