“…Student creativity data related to student portfolio results are obtained from the results of creative product assessments on three types of products, namely: business plan drafts, Table 2 shows that students are able to produce creative products well; because all aspects of creativity assessment include the relevance of the material to the MBKM topic, conformity with the standard format in the PkM guidebook, student accuracy in doing swot analysis, Strength, Weak, Opportunity, Thread and originality of creative ideas get a minimum assessment criteria of B+. Creative products in the Entrepreneurship MBKM lecture model can achieve a minimum score of B+ which is a good result through the independent process of students and their own study groups (Dwikoranto et al, 2018). By giving them responsibility in their learning process and continuous control, they will produce lecture products in accordance with the targets set at the beginning of the lecture .…”