“…Customers try to optimize their current needs against future requirements. These include the possibility of a deal in future and also consideration of the holding cost and their immediate need while making the purchase decision (Degeratu et al ., 2000; Edelman et al , 2016; Gonul and Srinivasan, 1996; Gupta, 2012; Joshi et al , 2019; Mela et al , 1997; Mulpuru, 2011).…”