Abstract:The purpose of this research was to get information about Madame Wang Secret Garden marketing profile that expected to be a reference for another business development in overcoming the tight competition of business in fashion. Based on observations and interviews, Madame Wang Secret Garden started from a small boutique in 2013 with offline and online marketing and merged the marketing system concept from boutique only to boutique-café in 2014. This makes Madame Wang Secret Garden more crowded because they both… Show more
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