Professional Training of Employees in Media Organizations in Serbia and Its Implications on Career Development

Abstract

This paper examines the existence of the need and willingness of media companies in Serbia to organize professional training for their employees, with the aim of improving their knowledge and skills and for the sake of their career growth, analyzed in the context of business sustainability, as well as the sustainability of human resources in a very competitive media industry. The main purpose of the paper is to determine the relationship between professional training for media professionals and their career growth. It looks into the subjective assessment of the need for training, the subjective assessment of the usefulness of training, and organizational support related to training and development in order for media professionals to achieve career growth. A correlation study was conducted on a sample of 150 media professionals using three scales of a job training and job satisfaction survey questionnaire to determine the subjective assessment of the need for professional training, the subjective assessment of the usefulness of professional training and organizational support to training, while a modified organizational career growth scales questionnaire was used to determine career growth. Research results confirmed that employees believe that additional training has an impact on the development of their career, as well as that attending additional training has a positive effect on their career growth. This paper provides useful guidelines for company management regarding professional training and its implications on career growth, theoretical and practical implications, as well as suggestions for future research.

The Role of Training on New Media Technology in Boosting Arab Investigative Journalists’ professionalism

“…All in all, achieving professional competence in investigative journalism, requires journalists to have a high degree of cognitive competence and technical skills (Al-Khalidi, 2021), which can be obtained by training on the use of new media. However, in order to achieve professional competence, a set of factors must be met: Practical skills and theoretical knowledge (Epstein & Hundert, 2002), the quality of the institution for which the journalist works and the interest of the institution in learning and educating its teams of journalists (Huseynov, 2007), the sustainability of the training process (Sokolović et al, 2023), the provision of practical applications and training facilities that simulate reality (Kaplan, 2013), as simulation is one of the six characteristics of new media ) Thompson, 2018), and finally, the journalist's experience history of practicing investigations (Karadimitriou, et al, 2021). According to the informants of this study, training journalists on new media techniques contributes to raising the quality of the investigative work they do by improving their skills in presenting works, building content, speed of production, accuracy of information, and clarity of data they provide to the public.…”