Productivity, Collaboration, and Diversity in Major Marketing Journals: 1984-1993

Toward Marketplace Diversity: A Multimeasure, Multidimensional Study of the Journal of Public Policy & Marketing

“…We examined the degree to which JPPM articles represent a diverse set of authors and institutions by measuring (1) the institutional representation of the authors, characterized by academic backgrounds, nonacademic backgrounds, or both; (2) the disciplines represented by academic authors, characterized by authors' departmental affiliation at the time of article publication; and (3) the country representation of academic authors, characterized by the author's nationality and country of the authors' academic institution. These measures serve as an indicator of JPPM's ability to capture diverse perspectives and paradigms as reflected in an author's current profession, discipline, and nationality (Hoverstad, Shipp, and Higgins 1995;Stremersch and Verhoef 2005;Stremersch, Verniers, and Verhoef 2007).…”

International marketing serials: a retrospective

“…Identifying the most prolific authors acknowledges the major contributors and assesses the concentration of contributions in a field.`A ffiliation tally, a respected tool in sociology of science research, is meaningful because (a) the support and incentives provided by academic institutions foster article output, and (b) faculty publication record signals the stature and productivity of academic institutions'' (Hyman and Steiner, 1997, p. 3). To establish benchmarks for research productivity, many serial retrospectives list the most prolific authors and their institutional affiliations (Carnaghan et al, 1994;Fields and Swayne, 1988;Hoverstad et al, 1995;Reinsch and Lewis, 1993).…”

International Business Research: A Retrospective~!2008-08-29~!2008-11-08~!2008-12-03~!

“…Because this retrospective focuses on IB knowledge development, only articles, research notes, and viewpoints were considered; editorials, book reviews, keynotes, credits, glossaries, book reviews, and letters to editors were excluded [3,8,14,15]. As a result, 1686 articles published from 1992 to 2002 were assessed.…”

“…Identifying the most prolific IB authors acknowledges major contributors and assesses concentrations of contributions [11]. To establish benchmarks for research productivity, many serial retrospectives list the most prolific authors and their institutional affiliations [3,14,[17][18][19]]. 2 Although IB-related articles appear in many types of publications-such as non-IB-centric scholarly serials, trade magazines, and conference proceedings-this retrospective is limited to articles published in the most influential IB serials in English.…”

“…Assessing authors' academic rank-which is common in serial retrospectives-reveals the seniority of researchers who contribute most to knowledge development [14,[20][21][22].…”