Production management of digital content for social media in the department  of communication and informatic Batang Central Java

Qorin Munandiyal, Qorin Munandiyal Haq; Fajar Junaedi, Fajar Junaedi

doi:10.12928/commicast.v3i2.5953

Cited by 18 publications

(18 citation statements)

References 36 publications

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“…Limitations in the use of Facebook Ads and Instagram Ads need to be taken into consideration (Pandjaitan et al, 2022). Intense competition with competing brands on social media platforms and algorithm fluctuations are factors that can influence the organic reach of an advertisement (Munandiyal & Junaedi, 2022). Apart from that, targeting the right audience is also a challenge in itself.…”

Section: Resultsmentioning

confidence: 99%

Digital marketing model on Hospitality business’s social media

Carla Puspita,

Prayudi,

Arief Sosiawan

2024

J. Commun.

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The increasing growth of hotels from year to year has resulted in increasingly tight competition in the hotel business in Yogyakarta. In order to win competitive business competition, Indoluxe Hotel Jogjakarta carries out digital marketing through social media in its promotional activities. Social media in the current digital era has no doubt about its existence and has an important role in building relationships between hotels and customers. The aim of this research is to find a digital marketing model on Indoluxe Hotel Jogjakarta social media. The method used in this research uses a qualitative approach by collecting data through interviews, documents and analysis on Indoluxe Hotel Jogjakarta social media. The object of this research is Indoluxe Hotel Jogjakarta's social media with the research subject being the sales & marketing department which manages Indoluxe Hotel Jogjakarta's social media. Overall, digital marketing on social media that has been carried out by Indoluxe Hotel Jogjakarta has implemented the right steps. This can be seen from the results of analysis and evaluation using Forrester's 5I model so that hotels can find out whether the social media they run has an impact on business or vice versa. The results of this research found a digital marketing model on Indoluxe Hotel Jogjakarta social media by dividing the model into three aspects, namely planning, action and involvement. Planning phase to build brand, product and service awareness. The action phase is the stage where the brand, in this case the Indoluxe Hotel Jogjakarta, can interact with customers. Lastly, namely engagement where Indoluxe Hotel Jogjakarta maintains relationships to create customer loyalty.

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Section: Resultsmentioning

confidence: 99%

Digital marketing model on Hospitality business’s social media

Carla Puspita,

Prayudi,

Arief Sosiawan

2024

J. Commun.

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“…The media characteristics are: Network; Information; Archives; Interaction; Social simulation; Content by users. There are various types of social media, namely: Facebook; YouTube; Instagram; Twitter (Qorin Munandiyal & Fajar Junaedi, 2022).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Use of Instagram social media on the Rensia Sanvira account as child parenting media

Sari,

Nur

2023

Sylection.

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This journal reviews use of instagram social media on the rensia sanvira account as child parenting media . This research aims to describe the planning, implementation and role of social media regarding parenting children via Instagram. This type of research is qualitative research with a naturalistic paradigm. The research instruments are observation, interview guidelines, and researchers as key instruments. The data source for this research is the results of interviews with followers of Rensia Sanvira's Instagram. The result is knowing about parents' understanding of parenting in changing how to educate children properly through videos on Rensia Sanvira's Instagram. The implementation process involves applying self-disclosure research to social media users using a qualitative approach with descriptive methods. Qualitative research methods were used in this research because in general the aim of this research was to describe the characteristics of self-disclosure to parents on social media. This research uses a descriptive research type aimed at describing and illustrating existing phenomena and conditions, situations as well as variables that are objects. Especially related to parenting using videos from Rensia Senvira's Instagram. The role of character education is to increase the quality of learning that is more understandable, motivating, inspiring and meaningful. Apart from that, you can be inspired to apply it in everyday life, such as educating children properly, and better understanding the character of each child.

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“…The action stage includes how planning will be carried out in receiving messages (Londoño et al, 2021). Public relations carry out program planning from the results of what research has been done, this is done to reach the audience so that the message to be conveyed can be conveyed, and get attention from the public (Munandiyal & Junaedi, 2022).…”

Section: Introductionmentioning

confidence: 99%

media relations of Universitas Ahmad Dahlan Yogyakarta in maintaining image during the COVID-19 Pandemic

Pratiwi,

Anisa Sari

2023

J. Commun.

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The COVID-19 pandemic in 2021 has affected the education in Indonesia, including the institution of Universitas Ahmad Dahlan (UAD) Yogyakarta. The existence of educational institutions requires existence to gain the trust of the community. Public relations become an element that plays a role. During the COVID-19 pandemic, the use of media helps the public in obtaining and conveying information, including media coverage. Therefore, it is important for university public relations to have a good relationship with the media, considering that the media is a source of information providers. This study aims to determine the implementation of media relations carried out by UAD Public Relations in maintaining its image during the COVID-19 pandemic in 2021. The goal is to know and understand the implementation of media relations applied, starting from the research stage, preparation, communicating a program, and evaluations. This research method uses a qualitative with a case study approach and was analyzed using John E. Marston's R-A-C-E Formula. Based on data, at the research stage the implementation is not maximized, so that offline activities have no substitute activities. At the action stage, media relations activities include preparation of public relations writing skills, release materials, and advertising publication materials. Stages of communication conducting media relations activities, namely making press releases and advertising publications. In addition, to build a good relationship with the media, UAD Public Relations maintains personal contact with media partners, provides souvenirs, and Feast Day gifts. Finally, at the evaluation stage, UAD Public Relations monitors publications and program evaluation.

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Production management of digital content for social media in the department of communication and informatic Batang Central Java

Cited by 18 publications

References 36 publications

Digital marketing model on Hospitality business’s social media

Digital marketing model on Hospitality business’s social media

Use of Instagram social media on the Rensia Sanvira account as child parenting media

media relations of Universitas Ahmad Dahlan Yogyakarta in maintaining image during the COVID-19 Pandemic

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