Digital marketing model on Hospitality business’s social media
Fabiola Carla Puspita,
Prayudi Prayudi,
Edwi Arief Sosiawan
Abstract:The increasing growth of hotels from year to year has resulted in increasingly tight competition in the hotel business in Yogyakarta. In order to win competitive business competition, Indoluxe Hotel Jogjakarta carries out digital marketing through social media in its promotional activities. Social media in the current digital era has no doubt about its existence and has an important role in building relationships between hotels and customers. The aim of this research is to find a digital marketing model on Ind… Show more
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