“…The process by which a person, such as a driver, allocates their cognitive capacity to focus on environmental features is known as attention , and the analogous process by which the person directs their ocular gaze to certain features within their field of view is referred to as visual search . Decades of research have demonstrated human visual search to be dependent on context, including task demands and situational factors (Rauschenberger, 2003; Rauschenberger et al, 2015). For drivers, gaze and attention allocation are heavily influenced by the salience of the environmental information’s source, the driver’s perceived likelihood that the source will provide useful and relevant information, the perceived costs in the hypothetical event relevant information is missed, and the perceived effort involved in attending to the source (Horrey et al, 2006; Land, 2006).…”