Do prominent warnings make packaging less attractive?

Kovačević, Dorotea; Brozović, Maja; Možina, Klementina

doi:10.1016/j.ssci.2018.08.031

Cited by 11 publications

(4 citation statements)

References 53 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The contribution is, therefore, able to discern which design elements are the most relevant to recognize car brands and to characterize them according to their market segment. Eventually, a study on warnings displayed on packaging is presented in Kovačević et al (2018). Here, a remote ET measures the time to first fixations on warnings as a metric of their noticeability, revealing significant effects brought about by increasing dimensions of the warnings.…”

Section: Product Features and Semantic Primingmentioning

confidence: 99%

See 1 more Smart Citation

Review of the use of neurophysiological and biometric measures in experimental design research

Borgianni

Maccioni

2020

AIEDAM

View full text Add to dashboard Cite

AbstractDesign is inherently affected by human-related factors and it is of no surprise that the fine-tuning of instruments capable of measuring aspects of human behavior has attracted interest in the design field. The recalled instruments include a variety of devices that capture and quantitatively assess people's unintentional and unconscious reactions and that are generally referred as neurophysiological or biometric. The number of experimental applications of these instruments in design was extremely limited as of 2016, when Lohmeyer and Meboldt published a first report on relevant measures and their interpretation in design. In the last few years, the number of relevant publications has increased dramatically and this determines the opportunity to carry out a comprehensive review in the field. The reviewed contributions are analyzed and classified according to, among others, instruments used, the kind of stakeholders involved and the supported design research activities. The role of biometric measures with respect to traditional research methods is emphasized too. The discussed instruments can represent supports or substitutes for traditional approaches, as well as they are capable of exploring phenomena that could not be addressed hitherto. The intensity of research concerning experiments with biometric measurements is discussed too; a particular focus of the final discussion is the individuation of obstacles that prevent them from becoming commonplace in design research.

show abstract

Section: Product Features and Semantic Primingmentioning

confidence: 99%

“…Eventually, a study on warnings displayed on packaging is presented in Kovačević et al . (2018). Here, a remote ET measures the time to first fixations on warnings as a metric of their noticeability, revealing significant effects brought about by increasing dimensions of the warnings.…”

Section: Design Evaluations Using Biometric Devicesmentioning

confidence: 99%

Review of the use of neurophysiological and biometric measures in experimental design research

Borgianni

Maccioni

2020

AIEDAM

View full text Add to dashboard Cite

show abstract

“…This could be due to the design features of the pictogram. Previous research has shown that the pictogram's design characteristics such as size and thickness can affect its noticeability (Kovačević et al, 2018). In relation to the size of the packaging and the size of other elements, the dimensions of the pictogram were small, which probably had a negative influence on the pictogram's visual prominence and its ability to attract attention.…”

Section: Discussionmentioning

confidence: 97%

Noticeability and Recall of Visual Elements on Packaging

Kovačević¹,

Brozović²

2018

Proceedings of 9th International Symposium on Graphic Engineering and Design

Self Cite

View full text Add to dashboard Cite

Product packaging protects the content from the environment, but also serves to display information relevant to consumers. Some product information, like warning messages, should be both noticeable and memorable. The purpose of the study was to explore how people pay attention to visual elements on packaging and how well they recall them. The investigation was especially directed towards a particular visual element -a safety pictogram. The study consisted of two parts: an eye tracking experiment which measured the participants' visual attention while viewing the packaging, and a followup memory test which assessed the ability of the participants to recall elements from the packaging. The packaging was designed especially for the purpose of the experiment. It was presented on-screen and viewed by 130 participants. The visual elements displayed on the packaging were: an illustration, a product name, a logo, a pictogram and the quantity information. Eye-tracking measures used were time to first fixation on each of the visual elements on the packaging and total fixation duration on an element. A list test was used for assessing the recall of visual information in the absence of the packaging. The illustration was the visual element recalled by most of the participants (reported by 80% of the participants), followed by the product name (reported by 59% of the participants). Only 18% of the participants mentioned that they saw the pictogram. The analysis of the eye movements and the visual attention showed that the most easily noticed visual element was the product name, while the illustration had the longest viewing period. Furthermore, the participants who detected the pictogram faster and viewed it longer also recalled it better. However, the association between visual attention and memory was not revealed for all visual elements on the packaging. The findings could be relevant for designers and those interested in the communication aspect of packaging.

show abstract

“…Slovenians considered pictograms for a cobbler and a medical supply store to be less noticeable. Therefore, to better engage Slovenian tourists, it would be beneficial to enhance the visual prominence of these particular pictograms by using more vibrant colors or larger, more distinctive shapes [44].…”

Section: Discussionmentioning

confidence: 99%

Comprehension of City Map Pictograms Designed for Specific Tourists’ Needs

Kovačević,

Brozović,

Možina

2024

IJGI

Self Cite

View full text Add to dashboard Cite

This study investigated the effectiveness of new point-of-interest (POI) pictograms on tourist maps within the Croatian and Slovenian contexts, focusing on enhancing the tourist experience in urban settings for individuals with specific needs. Despite the widespread use of tourist maps, there is a lack of research evaluating POI pictograms tailored to the needs of tourists with specific dietary, health-related, and sustainable clothing purchases. To fill this gap, we designed six new pictograms in three domains: healthcare, food, and apparel. The pictograms were evaluated using an online questionnaire involving 138 participants with a diverse range of ages and educational backgrounds. The results on comprehension and subjective assessments of the pictograms’ qualities revealed insights into the subtle cultural and lifestyle influences on pictogram perception. The findings provide a basis for considering the potential of new pictogram designs in improving navigational experiences with geospatial information and encouraging sustainable tourist behaviors.

show abstract

Do prominent warnings make packaging less attractive?

Cited by 11 publications

References 53 publications

Review of the use of neurophysiological and biometric measures in experimental design research

Review of the use of neurophysiological and biometric measures in experimental design research

Noticeability and Recall of Visual Elements on Packaging

Comprehension of City Map Pictograms Designed for Specific Tourists’ Needs

Contact Info

Product

Resources

About