Product-Related Emphasis of Skin Disease Information Online

Hu, Weimin; Siegfried, Elaine C.; Siegel, Daniel M.

doi:10.1001/archderm.138.6.775

Cited by 6 publications

(5 citation statements)

References 6 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Some have focused on returned internet search results. For example, Hu et al (15) explored the returned results for skin condition searches on top internet search engines, searching for the relative prevalence of product-focused versus educational websites and the quality of information across those categories of content. Kalk and Pothier (16) took a unique look at information searches online, examining returned Google search results for "schizophrenia" in terms of their readability using the standardized Flesch Reading Ease classification.…”

Section: Methodological Approaches and Operationalizationsmentioning

confidence: 99%

See 1 more Smart Citation

Misinformation and public opinion of science and health: Approaches, findings, and future directions

Cacciatore

2021

Proc. Natl. Acad. Sci. U.S.A.

View full text Add to dashboard Cite

A summary of the public opinion research on misinformation in the realm of science/health reveals inconsistencies in how the term has been defined and operationalized. A diverse set of methodologies have been employed to study the phenomenon, with virtually all such work identifying misinformation as a cause for concern. While studies completely eliminating misinformation impacts on public opinion are rare, choices around the packaging and delivery of correcting information have shown promise for lessening misinformation effects. Despite a growing number of studies on the topic, there remain many gaps in the literature and opportunities for future studies.

show abstract

Section: Methodological Approaches and Operationalizationsmentioning

confidence: 99%

“…A second approach speculates that a misinformed public is likely to follow given the focus of content found online (e.g., ref. 15) or the accessibility/ readability of that content (e.g., ref. 16).…”

Section: Methodological Approaches and Operationalizationsmentioning

confidence: 99%

Misinformation and public opinion of science and health: Approaches, findings, and future directions

Cacciatore

2021

Proc. Natl. Acad. Sci. U.S.A.

View full text Add to dashboard Cite

show abstract

“…We used the following key terms "hip resurfacing", "hip surface replacement" and "Birmingham hip". People are most likely to visit the first 10 results generated by a search page 7,14 and as such the first page of each search engine result (containing 10 website links) was assessed. Sponsored links on the first page were also assessed.…”

mentioning

confidence: 99%

Direct to Consumer Advertising via the Internet, a Study of Hip Resurfacing

et al. 2009

View full text Add to dashboard Cite

DeclarationB.O. has received funding from Zimmer Inc. to partially cover costs of attending a conference to present the results of this study. IntroductionPatient use of the internet for information on health continues to grow.1,2 Such information can influence the patient/physician relationship, 3 and can also lead to patient harm. 4 Direct to Consumer Advertising (DCTA) via the internet continues to increase in importance. 5,6 DCTA can put pressure on health care professionals to provide specific treatments not currently available, or which are expensive. The aim of this advertising is to persuade the patient to use the product and criticisms of this type of advertising includes poor explanation of risks, outcomes etc. In addition, the quality of the information of this website is not often accredited by organisations such as HON (Health on the Net). Whilst such advertising is not permitted in the United Kingdom (UK), access to internet sites outwith the UK is still likely to influence patients as research suggests that patients are not influenced by country of origin of websites, even when the information they seek may be very country specific. 7Of particular interest is the recent trend towards increased use of DTCA in orthopaedic implants/devices. 8 Whilst a number of studies have looked at the quality of health related information on the web, this has been directed towards disease where our knowledge is relatively well established. Hip resurfacing is an evolving technology 9,10,11 and as such generates much discussion on the web. Further, it is an operation advocated for young patients 9,10,12 who are the most likely to seek health information on the Internet.3 It was the aim of this study to identify a method for measuring quality of health information on the Internet and to use this to identify the quality of hip resurfacing websites. Method Websites with Hip Resurfacing InformationThe top six internet search engines (Yahoo, MSN, Google, AOL, Ask Jeeves and Lycos) 13 were used to identify websites containing information about hip resurfacing. We used the following key terms "hip resurfacing", "hip surface replacement" and "Birmingham hip". People are most likely to visit the first 10 results generated by a search page 7,14 and as such the first page of each search engine result (containing 10 website links) was assessed. Sponsored links on the first page were also assessed. As Google is the largest and most widely used search engine, 13 the first two pages of results generated were assessed. Websites were excluded if they were; duplicated, Abstract Background and Aims

show abstract

“…It is particularly advantageous for a Web site to appear in the first 10 results which comprise the first page and are far more likely to be viewed by patients. [23][24][25] The goal of the analysis was to compare the Web site traffic, quality of information, and readability of the first 10 and second 10 Web sites generated following a search for the keyword "rhinoplasty." It is important to note that the design of this study is correlational-not experimental-in nature.…”

Section: Discussionmentioning

confidence: 99%

Search Engine Optimization: An Analysis of Rhinoplasty Web sites

et al. 2017

View full text Add to dashboard Cite

The Internet is the primary source of information for facial plastic surgery patients. Most patients only analyze information in the first 10 Web sites retrieved. The aim of this study was to determine factors critical for improving Web site traffic and search engine optimization. A Google search of “rhinoplasty” was performed in Michigan. The first 20 distinct Web sites originating from private sources were included. Private was defined as personal Web sites for private practice physicians. The Web sites were evaluated using SEOquake and WooRANK, publicly available programs that analyze Web sites. Factors examined included the presence of social media, the number of distinct pages on the Web site, the traffic to the Web site, use of keywords, such as rhinoplasty in the heading and meta description, average visit duration, traffic coming from search, bounce rate, and the number of advertisements. Readability and Web site quality were also analyzed using the DISCERN and Health on the Net Foundation code principles. The first 10 Web sites were compared with the latter 10 Web sites using Student's t-tests. The first 10 Web sites received a significantly lower portion of traffic from search engines than the second 10 Web sites. The first 10 Web sites also had significantly fewer tags of the keyword “nose” in the meta description of the Web site. The first 10 Web sites were significantly more reliable according to the DISCERN instrument, scoring an average of 2.42 compared with 2.05 for the second 10 Web sites (p = 0.029). Search engine optimization is critical for facial plastic surgeons as it improves online presence. This may potentially result in increased traffic and an increase in patient visits. However, Web sites that rely too heavily on search engines for traffic are less likely to be in the top 10 search results. Web site curators should maintain a wide focus for obtaining Web site traffic, possibly including advertising and publishing information in third party sources such as “RealSelf.”

show abstract

Product-Related Emphasis of Skin Disease Information Online

Cited by 6 publications

References 6 publications

Misinformation and public opinion of science and health: Approaches, findings, and future directions

Misinformation and public opinion of science and health: Approaches, findings, and future directions

Direct to Consumer Advertising via the Internet, a Study of Hip Resurfacing

Search Engine Optimization: An Analysis of Rhinoplasty Web sites

Contact Info

Product

Resources

About