“…Consumer perceptions associated with the organizational responses to the crisis have received little attention. Empirical examinations, have been mainly focused on investigating the most important factors influencing crisis management, such as the amount and intensity of media attention (Weinberger and Romeo, 1989), the type of media coverage (Jolly and Mowen, 1984;Weinberger et al, 1991), the amount and degree of injuries (Mowen, 1980;Mowen and Ellis, 1981), the attention from regulatory bodies (Weinberger, 1986), the company's reputation (Siomkos and Shrivastava, 1993), the crisis type (Coombs, 1995;Mitroff and Pearson, 1993), the company's message (Griffin et al, 1991;Jorgensen, 1994Jorgensen, ,1996 and the company's response (Siomkos and Kurzbard, 1994).…”