Product Design in the Service of Quality International Marketing

Abstract

The world is full of favorable opportunities, they could be big, small, recurrent, unrepeatable, and in the end they are always either used or missed forever. The product design is a convenient opportunity used to implement something new in the business in the service of international marketing. One of the biggest opportunities in this dynamic economic development is to invent something that will have a significantly lower price than the competitors’ while remaining profitable. The priority task is to achieve maximum level of engagement by the management in the process of designing an organizational structure where the organizational design represents a solid and complex architecture composed of several parts while the main strategy focuses on the new competitive advantages. This complex reality should be accepted as both a challenge and an opportunity provided that the designing of the product basically becomes a proper state of mind within the management. This means that managers need more creativity and more profound logic if they want their product to be successful and effective. Certainly in this case the management can create a model of organizational structure that will allow the company to create value for the shareholders, employees and customers. An integral part of this paper is the way we achieve this new state of prudent consciousness needed for the success of the future market.

The Influence of Demographic Characteristics of Tourist on the Tourist’s Attitudes About the Tourism Product: Case of Vrnjačka Banja, Serbia

“…Th e product represents the most signifi cant element of the marketing mix and it triggers the creation of the marketing strategy for entering markets. It is an instrument which links the manufacturers' and consumers' interests (Tripunoski, Ferati, Sibinovski, 2017). Numerous interpretations can be found in the scientifi c and professional literature that a tourism product is a tangible (material) supply.…”