Product Catalog Shopping Cart Effective Design

Markellou, Penelope; Rigou, Maria; Sirmakessis, Spiros

doi:10.4018/9781591403272.ch014

Cited by 4 publications

(9 citation statements)

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“…Such web based social communities sometimes supported by the companies can be then the place where customers can share their experience by writing and evaluating reviews or by direct communication among the community members (Kim, Srivastava, 2007). The information containing opinions doesn't come only from other customers but also from independent experts (Markellou, Rigou, Sirmakessis, 2005).…”

Section: Social Network Community Toolsmentioning

confidence: 99%

Decision support for customers in electronic environments

Dařena¹

2014

Acta Univ. Agric. Silvic. Mendelianae Brun.

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Due to the rapid spread of computer technologies into day-to-day lives many purchases or purchase-related decisions are made in the electronic environment of the Web. In order to handle information overload that is the result of the availability of many web-based stores, products and services, consumers use decision support aids that help with need recognition, information retrieval, filtering, comparisons and choice making. Decision support systems (DSS) discipline spreads about 40 years back and was mostly focused on assisting managers. However, online environments and decision support in such environments bring new opportunities also to the customers. The focus on decision support for consumers is also not investigated to the large extent and not documented in the literature. Providing customers with well designed decision aids can lead to lower cognitive decision effort associated with the purchase decision which results in significant increase of consumer’s confidence, satisfaction, and cost savings. During decision making process the subjects can chose from several methods (optimizing, reasoning, analogizing, and creating), DSS types (data-, model-, communication-, document-driven, and knowledge-based) and benefit from different modern technologies. The paper investigates popular customer decision making aids, such as search, filtering, comparison, e-negotiations and auctions, recommendation systems, social network systems, product design applications, communication support etc. which are frequently related to e-commerce applications. Results include the overview of such decision supporting tools, specific examples, classification according the way how the decisions are supported, and possibilities of applications of progressive technologies. The paper thus contributes to the process of development of the interface between companies and the customers where customer decisions take place.

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Section: Social Network Community Toolsmentioning

confidence: 99%

Decision support for customers in electronic environments

Dařena¹

2014

Acta Univ. Agric. Silvic. Mendelianae Brun.

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“…A website that is difficult to navigate might cause users to view only the home page and bypass any possibility for purchase (Zhang and Myers, 2005). Navigability can be quantified through the presence of navigation tools (search, filtering, and comparison tools) and the effectiveness of navigational structure (Huizingh, 2000;Markellou, Rigou, and Sirmankessis, 2005;Van den Poel and Buckinx, 2005;Wan, 2000).…”

Section: Navigationmentioning

confidence: 99%

Spinning the Web: The Interplay of Web Design Features and Product Types

Lepkowska‐White

Eifler

2008

Journal of Website Promotion

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The objective of the study is to help online marketers in designing effective online stores. To accomplish that task we explore the mediating role of product types in consumers' evaluations of different characteristics of websites. Products are categorized using the FCB grid and web design features are identified based on past literature. To address the study objective we empirically test consumers' opinions and analyze the data using MANOVA procedures followed by ANOVA and t tests. The results of this research show that both product types and website characteristics influence how consumers view websites. Overall however, navigation, product comparison, and quality of information provided on the websites were found to be the most important across different product types.

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“…In addition to adequately presenting information on product characteristics, and in order to facilitate the processing of information, web sites must provide comparison tools, which allow users to compare the alternatives (Markellou et al , 2005). Hence it has been established that difficulties in comparing multiple products on the same screen can have negative effects on electronic shopping (Lohse and Spiller, 1999).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…to place an order). Consequently usability must be a prime concern of e‐marketers and designers in order to make it simple and effortless for users to use and navigate a virtual store (Markellou et al , 2005).…”

Section: Hypothesis Developmentmentioning

confidence: 99%

The effect of product presentation mode on the perceived content and continent quality of web sites

Flavián

Gurrea

Orús

2009

Online Information Review

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PurposeThe purpose of this paper is to examine the impact of different product presentation modes on consumers' perceptions of web site quality. Specifically the paper identifies the perceived degree of usability as the continent quality and the perceived quality of the information as the content quality of the web site.Design/methodology/approachAn experiment was conducted with a sample of 86 individuals. Changes in the presentation of the information were made in terms of mode (paragraph or schema) and arrangement (list or grid).FindingsUsers perceived a higher degree of usability and a higher quality of information when the information was presented in a schematic way than when it was presented as a paragraph. However, no significant effects were found regarding the spatial arrangement of the products. Regarding the possible interaction effect, the combination of schematic information displayed in a list produced the greatest effects on users' perceptions.Research limitations/implicationsConsumers show a greater preference for those web sites that provide them with efficient tools for acquiring information and forming knowledge about the alternatives available. Specifically, when products are displayed on the computer screen, designers should focus on presenting the information in a schematic way. Moreover, if this information is organised in a list or table where all the products can be assessed consecutively, the perceptions about the web site may be enhanced.Originality/valueThis is one of the first studies that explains the main factors that affect the perceived quality of a web site from the users' perspective. The analysis of the users' perceptions and the marketing viewpoint could help designers to create web sites that best match their users' information needs.

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Product Catalog Shopping Cart Effective Design

Cited by 4 publications

References 0 publications

Decision support for customers in electronic environments

Decision support for customers in electronic environments

Spinning the Web: The Interplay of Web Design Features and Product Types

The effect of product presentation mode on the perceived content and continent quality of web sites

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