2010
DOI: 10.1017/s0003975610000135
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Producing Textbook Sociology

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Cited by 27 publications
(30 citation statements)
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References 42 publications
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“…Given that the firms are in direct competition with one another and the high stakes associated with publishing a new textbook, most publishers tend to follow a conservative strategy of imitating a competitor's product that leads to a set of textbooks that are largely homogenous in terms of sequencing of topics, content, and images (Levitt and Nass 1989;Powell 1985). Once enough books are sold to warrant a second edition, fears of losing one's place in the market and a market backlash encourages the publishers to not significantly alter the text (Manza et al 2010). While these institutional pressures may influence the types of textbooks produced at large firms, there are smaller textbook publishers who are concerned with publishing quality introductory textbooks that might not be as susceptible to such pressures Other forces in the institutional environment can also explain why there has not been much change in the content of introductory sociology textbooks in terms of gender, race, and class.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…Given that the firms are in direct competition with one another and the high stakes associated with publishing a new textbook, most publishers tend to follow a conservative strategy of imitating a competitor's product that leads to a set of textbooks that are largely homogenous in terms of sequencing of topics, content, and images (Levitt and Nass 1989;Powell 1985). Once enough books are sold to warrant a second edition, fears of losing one's place in the market and a market backlash encourages the publishers to not significantly alter the text (Manza et al 2010). While these institutional pressures may influence the types of textbooks produced at large firms, there are smaller textbook publishers who are concerned with publishing quality introductory textbooks that might not be as susceptible to such pressures Other forces in the institutional environment can also explain why there has not been much change in the content of introductory sociology textbooks in terms of gender, race, and class.…”
Section: Discussionmentioning
confidence: 99%
“…Normative institutional pressures in the form of paradigms can be a source of homogeneity in textbook publishing by organizing and constraining the range of possibilities (Levitt and Nass 1989). In introductory sociology textbooks, usually structural functionalism, conflict theory, and symbolic interactionism are presented as independent paradigms at the theoretical core of sociology (Manza et al 2010). While contemporary sociology is not organized around a singular paradigm or even those three paradigms, a majority of the introductory textbooks we examined used functionalism, conflict theory, and symbolic interactionism as their theoretical frameworks.…”
Section: Discussionmentioning
confidence: 99%
“…According to the review of Lynch and Bogen (1997), however, the best-selling introductory texts of the 1990s showed a remarkable similarity, while they did not fully represent the intellectual state of the wider discipline. After the review of all American sociology textbooks published between 1998 and 2004, Manza et al (2010) concluded that textbooks mainly concentrated on structural functionalism, conflict theory, and symbolic interactionism.…”
Section: Assessment Of the State Of Sociology And Evolutionary Explanmentioning
confidence: 99%
“…Textbooks play a conservative role in reproducing the dominant ideas of a disciplinary field (Fleck, 1935(Fleck, /1979Kuhn, 1979;Manza et al, 2010). An alternative indicator of the state of the art of the discipline is the material of introductory course syllabi.…”
Section: The State Of the Art: Introductory Curriculamentioning
confidence: 99%
“…Similarity in the structure of the books and chapter headings and the extensive use of textbooks in courses implies that there is some agreement on what constitutes the core content of sociology. Some contend that this consensus also makes sociology textbooks inherently conservative and that market forces "interact to discourage more vibrant content" (Manza, Sauder, and Wright 2010).…”
Section: Key Sociological Content-the Long or Short Listmentioning
confidence: 99%