Processing Deliberate Ambiguity in Newspaper Headlines: Double Grounding

Brône, Geert; Coulson, Seana

doi:10.1080/01638530902959919

Cited by 26 publications

(24 citation statements)

References 49 publications

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“…1 The aesthetic evaluation was measured using a bipolar item (like vs. dislike). In recent times, a consideration of the emotional-aesthetic evaluation is to be found in only a few studies investigating the processing of figurative puns in advertising contexts (Brône & Coulson, 2010;van Mulken et al, 2005). Here again, aesthetic pleasure is normally ascertained by only one single item (not at all witty vs. very witty).…”

Section: The Aesthetic-emotional Evaluation: a Neglected Dimension Anmentioning

confidence: 98%

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The aesthetic paradox in processing conventional and non-conventional metaphors

Christmann

Wimmer

Groeben³

2011

SSOL

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This study focuses on the relationship between cognitive effort and aestheticemotional evaluation in the processing of conventional and non-conventional metaphors. We postulate that an increased cognitive load -which is normally perceived as stressful -is evaluated positively when processing non-conventional metaphors. We have called this contradictory suspense 'aesthetic paradox' . The aesthetic paradox was tested in two studies that differed in degree of processing demand. In study 1 (low processing demand) participants (N = 40) read (non-)conventional metaphors, judged the adequacy of two metaphor paraphrases and assessed their own interpretation process. In study 2 (high processing demand) the same procedure was applied with the exception that participants (N = 40) evaluated the appropriateness of one metaphor paraphrase. The results of both experiments confirm that non-conventional metaphors require longer reading and longer processing times than conventional metaphors, and they confirm the postulated paradoxical effect: the increase of cognitive effort in processing non-conventional metaphors is evaluated positively, provided that a satisfactory interpretation is found.

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Section: The Aesthetic-emotional Evaluation: a Neglected Dimension Anmentioning

confidence: 98%

“…This has been proven in particular for puns and newspaper headlines with deliberate ambiguity (Brône & Coulson, 2010;Nerlich & Clarke, 1999;van Mulken, van Enschot-van Dijk, & Hoeken, 2005;Yus, 2003), which -provided that they were discovered -led to humorous effects and enjoyment.…”

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confidence: 92%

The aesthetic paradox in processing conventional and non-conventional metaphors

Christmann

Wimmer

Groeben³

2011

SSOL

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“…These optimally novel expressions and utterances are not necessarily poetic: They occur both in art as well as in everyday language (see also Brône & Coulson, 2010). For instance, body and sole is the name of a shoe shop; weapons of mass distraction was used in the media to deride Bush's lies about the war in Iraq; GA-ZA-STROPHE is the name of a documentary by Samir Abdallah and Khéridine Mabrouk, shot one day after the Israeli war against Gaza "ended", in January 2009; greenwashing was recently used by Max Blumenthal (December 8, 2010) to describe the original aim of planting pines on Mount Carmel, Israel, which was to conceal "the sites of the hundreds of Palestinian villages the Zionist militias evacuated and destroyed in 1948").…”

Section: Poetic Language -Aestheticsmentioning

confidence: 99%

In defense of commonality

Giora

2011

SSOL

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Looking into our individual differences, either as a group (e.g., women; Israelis who support boycotts of Israel) or as a particular human being is important and interesting. Despite assuming commonalities, the persistent quest for the uniqueness of the individual, however, is instrumental in obscuring the reality that we are all a lot more similar than different. In the same manner, the search for the uniqueness of poetic language may also blur the fact that both poetic and non-poetic linguistic uses follow, in most part, similar cognitive principles, and may have similar aesthetic effects, whether in production or in comprehension. Good science underlines that which we have in common even while looking at our differences; at the end of the day, when our idiosyncrasy is filtered out, our similarities stand out quite clearly. Clearly, studying our uniqueness only as well as studying both our idiosyncratic and shared characteristics are political choices. Even as scientists, we are always faced with a choice.

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“…Brône & Coulson, 2010;Robins & Mayer, 2000;Thibodeau & Boroditsky, 2015). Some metaphor scholars even explicitly argue against including a non-metaphorical frame, because non-metaphorical frames differ from metaphorical frames on multiple linguistic dimensions (e.g.…”

Section: Discussionmentioning

confidence: 99%