Processes of Opinion Change

The application of technology acceptance and diffusion of innovation models in healthcare informatics

“…operationalised in terms of Kelman's processes of internalization, identification and compliance, (19) (20). They developed and tested constructs based around these factors which may be particularly significant in complex healthcare organisations in which many different players are likely to be in a position to influence the success or failure of the innovation, even if they are not involved in adoption decisions.…”

Cooperation and compliance in non-equity alliances

“…For example, reasoned risk-taking tendencies might suggest lower cooperative efforts than specified by the alliance agreement, but the partner still might comply with the alliance agreement and devote the agreed-on level of effort. The rationale underlying this compliance reflects social psychology (Kelman, 1961). Social interaction process characteristics influence compliance tendencies, such as the partnerÕs notion of obligation or sense of accountability.…”

“…Partners in reciprocal exchange 9 arrangements develop implicit understandings about the latter (Ring & Van de Ven, 1994). These understandings stem from interactions within the alliance (e.g., Endler & Magnusson, 1976;Kelman, 1961), so partners in non-equity alliances develop a sense of obligation that reflects their impression of being obliged to achieve alliance-specific objectives or expend appropriate levels of effort, prompted by their explicit or implicit arrangements with partners and the interaction processes.…”

Promoting Prosocial Beliefs and Behavior Toward People with Disabilities in Nepal through a Children’s Entertainment-Education Program

“…Kelman (1961) introduced a theory of identification in the early days of television, defining it as a process of persuasion in which a person seeks to adopt the attitudes, beliefs and behaviour of another person through actual or perceived relationships. Kelman (1958) described classical identification as attempts to be like, or actually be, the other person.…”