“…Andersen & Kheam, 1998;Sapienza, Autio, George & Zahra, 2006). Further, to make it possible for us to address the complexity of factors and processes interacting over time, several scholars have argued that internationalisation should be examined holistically with the help of longitudinal case studies (Coviello & Jones, 2004;Liesch, Welch, Welch, McGaughey, Petersen & Lamb, 2002;Meyer & Gelbuda, 2006). Indeed, it seems that earlier research has identified most of the core aspects relating to the internationalisation of the firm.…”