Problematizing Place Promotion and Commodification

Morgan, Nigel

doi:10.1002/9781118474648.ch16

Cited by 9 publications

(9 citation statements)

References 37 publications

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“…Amongst some of the more intangible product's emphasis is placed on representations and images of tourism products which the tourism industry and other communication channels may promote, as well as cultural and symbolic meanings which the tourist associates to these products (Morgan, 2014; Murphy et al , 2000).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Tourist events and satisfaction: a product of regional tourism competitiveness

Teixeira

Ferreira

Almeida

et al. 2019

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Purpose This study aims to analyze the contribution of tourist event and satisfaction with tourism events as a product of regional tourism competitiveness, as well as evaluate factors of competitiveness. Design/methodology/approach The research followed a quantitative methodology by conducting a questionnaire on the four largest tourist events in Madeira (Carnival, Flower Festival, Atlantic Festival and Wine Festival), an insular island located in Portugal. Findings The sample consisted of 2,262 tourists surveyed during the year 2017 and structural equation models were used as the statistical method. Results showed that satisfaction is reflected in the client's loyalty to the choice of a tourist destination and also contributes directly and indirectly to the regional tourist competitiveness. Originality/value This study contributes to the valorization of local and regional events, perceived by the level of satisfaction and loyalty of tourists, as products of regional competitiveness of a tourist destination.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Tourist events and satisfaction: a product of regional tourism competitiveness

Teixeira

Ferreira

Almeida

et al. 2019

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“…Among these elements, both tangible and intangible are mixed together. The intangible elements, for instance, may comprise the representations and images of primary tourism products that the tourism sector may promote, as well as the cultural meanings that tourists associate with these products (Morgan, 2014;Murphy, Pritchard, & Smith, 2000).…”

Section: Discussionmentioning

confidence: 99%

Acupuncture as a new cultural tourism product in Greater Bay Area – Stakeholders’ perspectives

Chan

Luo

Zhang

et al. 2021

Journal of Global Scholars of Marketing Science

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Qi is a body network other than blood, nerve and lymph network being recognized by western medication and is identified by Chinese in thousand years ago. However, Qi network still remains relatively vague in the eyes of many scientists and people nowadays, despite the fact that Americans are adopting acupuncture as one of the medical treatments. Presently, a growing number of international tourists were found to be interested in learning more about the Chinese culture, particularly the Qi and acupuncture. It is conceivable that a combination of Qi knowledge and therapy devices can turn into an additional tourism attraction in China for international tourists. Interviews with specialists were conducted to receive valuable stakeholders' viewpoints about the barriers and alternatives to develop the proposed tourism product.

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“…Careful marketing strategies of tourist destinations, including (if necessary) de-marketing and marketing to local residents [11,40];…”

Section: Economic Measuresmentioning

confidence: 99%

“…They do so both by the virtue of storing and displaying the most spectacular and valuable artifacts for a given area or thanks to unique venues they are based in. As such they contribute to overtourism indirectly as tourist venues, architectural icons and important parts of an attractive image of a tourism destination [40,53]. Museums may therefore be critiqued for stimulating overtourism-in particular, the congestion of tourists in specific areas and catering mainly to tourists though their day-to-day functioning is often determined by local subsidies and grants.…”

Section: Museums In the Context Of Overtourismmentioning

confidence: 99%

Museums and Coping with Overtourism

Murzyn‐Kupisz

Hołuj

2020

Sustainability

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Newer strains of tourism research are often aimed at finding out good practices for dealing with overtourism and propose a broader understanding of stakeholders of sustainable tourism development. Drawing on qualitative empirical findings from two institutions located in major tourism hubs in Poland, the authors inquire to what extent negative impacts of overtourism can be mitigated by museums. As the findings indicate, museums provide the commercial sector with good examples of conservation and adaptation of historic buildings to contemporary functions and encourage environmentally friendly behaviors. They can contribute to the quality of heritage narration and the quality of merchandise offered to tourists. They may have an impact on community cohesion and local residents’ quality of life as well as encourage immaterial heritage practices. Lastly, museums may exert indirect impact on transformations of urban space by getting involved in strategic planning and discussions on contemporary challenges of urban development.

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Problematizing Place Promotion and Commodification

Cited by 9 publications

References 37 publications

Tourist events and satisfaction: a product of regional tourism competitiveness

Tourist events and satisfaction: a product of regional tourism competitiveness

Acupuncture as a new cultural tourism product in Greater Bay Area – Stakeholders’ perspectives

Museums and Coping with Overtourism

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