Pro-environmental marketing and sustainable products in compliance with regulation: a study in the south of Brazil

Abstract

The aim of this paper is to verify the influence of marketing actions in order to obtain sustainable products, as well as better compliance with environmental regulation in typical industrial companies. The research presents two stages: (1) an exploratory stage characterized by a theoretical review for the definition of scales to measure constructs, as well as a review about compliance with environmental regulation, pro-environmental marketing and sustainable products; and (2) descriptive stage that involves data collection and analysis in the target study population (manufacturing companies of nondurable, semi-durable and durable consumer goods). The sample consisted of 110 valid cases, which were analysed through descriptive statistics and graphic representations of the distribution of cases in the context of research variables. Two control cases were used to verify the correspondence of their positions in the graphs when compared with the communications strategy about their pro-environment actions. Sample results showed that a more effective pro-environmental marketing exerts more influence on the compliance with environmental regulation than on achieving sustainable products. Both cases of control fall in the quadrant of more sustainability, which corresponds to public disclosures about actions to protect the environment.

Relationship between sustainable operations practices and performance: a meta-analysis

“…Wang (2015) created a decision-making model for evaluation of SOP, Propa et al (2015) searched for the factors influencing the measurement of SOP and proposed a Balanced Score Card (BSC), and Reefke and Giret et al (2015) made a review of sustainability in manufacturing systems, treating this issue like an urgent requirement for today's companies. Borella and Barcellos (2015) identified the correlation between marketing actions and SOP, and Wong and Wong (2014) addressed the importance of lean and human integration for SOP.…”

Understanding Compliance with Environmental Regulations in the Manufacturing Sector

“…he manufacturing sector stands at a critical juncture where regulatory compliance not only aligns with environmental stewardship but also fosters substantial business advantages and competitive positioning (Huseynov, 2023;Hwang & Kim, 2017;Mu et al, 2022). As global awareness of environmental issues grows, industries face increasing pressure to adapt to stringent environmental regulations, which are evolving to address the complex challenges of sustainability and environmental protection (Borella & Barcellos, 2015;McGarity, 1983). Environmental regulations have long been recognized as crucial drivers for reducing industrial pollution and encouraging sustainable practices.…”

“…While understanding and adapting to environmental regulations is imperative, the practical challenges associated with these efforts are considerable. Borella and Barcellos (2015) discuss the implications of pro-environmental marketing and sustainable products, emphasizing that compliance is not only about meeting regulatory standards but also about aligning product strategies with consumer expectations and ecological needs. This alignment is particularly challenging in regions like the south of Brazil, where environmental awareness is rapidly increasing (Borella & Barcellos, 2015).…”

“…Borella and Barcellos (2015) discuss the implications of pro-environmental marketing and sustainable products, emphasizing that compliance is not only about meeting regulatory standards but also about aligning product strategies with consumer expectations and ecological needs. This alignment is particularly challenging in regions like the south of Brazil, where environmental awareness is rapidly increasing (Borella & Barcellos, 2015). In addressing the treatment of recalcitrant waste, Amor et al (2019) highlight the application of advanced oxidation processes in the agro-industrial sector as a testament to the industry's innovation in response to stringent wastewater treatment regulations.…”

Green Management Strategies: Use and Feasibility

“…Due to the expansion of environmental regulations and the implementation of state and federal regulatory legislation for the preservation of the environment, green strategies and sustainable practices have become widespread (Borella & Barcellos, 2015). If, on the one hand, the obligation to comply with the law predominated, on the other hand, these tactics have resulted in improved creativity and competitiveness inside the organizations that employ them (Longoni & Cagliano, 2015).…”