Pro-Environmental Incentives and Loss Aversion: A Field Experiment on Electricity Saving Behavior

Ghesla, Claus; Grieder, Manuel; Schmitz, Jan; Stadelmann, Marcel

doi:10.2139/ssrn.3186068

Cited by 6 publications

(3 citation statements)

References 49 publications

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“…März [44] proposes a model to investigate the effects of persuasive advertising targeted at loss-averse consumers. Ghesla et al [45] conduct a field experiment to evaluate the effectiveness proenvironmental incentives in a loss frame.…”

Section: Relevant Literaturementioning

confidence: 99%

Impact of Consumer Loss Aversion on Operations in the Context of Remanufacturing

Liao

Wang

2020

Complexity

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Loss aversion is an important psychological characteristic that has become well supported in finance and marketing. This paper introduces consumer loss aversion into the game model with two substitutable products in a remanufacturing system. The loss-averse consumers gain utility from comparing the price and value dimensions with the superior product. Our model highlights alternative products competition, product selections, and consumption psychology in a remanufacturing environment. The results show that consumer loss aversion has important implications on key decisions in the remanufacturing system. When the manufacturer faces loss-averse consumers, there is a tendency to charge higher prices for two types of products. At the same time, the sales prices increase with the degree of loss aversion. Further analysis reveals that if the manufacturer manipulates consumers with a high probability of purchase, the feature of loss aversion usually benefits him. Our theoretical analyses are proven by numerical computation and some useful conclusions are summarized in this paper.

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Section: Relevant Literaturementioning

confidence: 99%

Impact of Consumer Loss Aversion on Operations in the Context of Remanufacturing

Liao

Wang

2020

Complexity

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“…A large literature in psychology discusses the influence of individual values on the impact of interventions fostering socially desirable conduct (Schwartz, 1992;Ghesla et al, 2020;Steg et al, 2015). According to this perspective, policy measures are contextual factors, which make certain values more salient (Steg, 2016).…”

Section: Introductionmentioning

confidence: 99%

Can social information programs be more effective? The role of environmental identity for energy conservation

Bonan

Cattaneo

d’Adda

et al. 2021

Journal of Environmental Economics and Management

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Social information programs are widely used to nudge behavioural change. Their effectiveness strongly depends on household and individual traits. The existing evidence in economics and psychology points to the role of environmental values and identity in determining pro-environmental behavior and the impact of social information. In a large field experiment on household energy conservation, we combine electricity metering and survey data to test whether the impact of a social information program can be strengthened by leveraging environmental values and identity. We experimentally augment social information messages with an environmental self-identity prime. The self-identity prime does not strengthen the effectiveness of a social information program on average. Nonetheless, we find suggestive evidence that priming environmental self-identity can be effective if targeted to specific sub-groups.

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“…Note that residents in IP and UP treatments also have access to information about their standing relative to the average consumption level within their assigned reference group. It is possible to derive this information from the feedback mailings.14 Note thatGhesla et al (2018) use a similar theoretical approach to derive predictions for their field experiment.…”

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confidence: 99%

Appliance-specific feedback and social comparisons: Evidence from a field experiment on energy conservation

Brülisauer

Göette

Jiang³

et al. 2020

Energy Policy

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Pro-Environmental Incentives and Loss Aversion: A Field Experiment on Electricity Saving Behavior

Cited by 6 publications

References 49 publications

Impact of Consumer Loss Aversion on Operations in the Context of Remanufacturing

Impact of Consumer Loss Aversion on Operations in the Context of Remanufacturing

Can social information programs be more effective? The role of environmental identity for energy conservation

Appliance-specific feedback and social comparisons: Evidence from a field experiment on energy conservation

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