2019
DOI: 10.1108/ijphm-06-2018-0031
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Prioritization of barriers to the implementation of medical equipment marketing strategies using the analytic hierarchy process (AHP)

Abstract: Purpose This study aims to identify and prioritize barriers to the implementation of medical equipment (ME) marketing strategies using the analytic hierarchy process (AHP). Design/methodology/approach This was an applied, cross-sectional and descriptive-analytic study conducted in 2017 in Iran. The study population included 30 medical equipment experts working in the Ministry of Health and Medical Education. A researcher made pair-wise comparison questionnaire was used for collecting the required data. The v… Show more

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Cited by 8 publications
(6 citation statements)
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References 23 publications
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“…Bahreini et al [ 4 , 8 ] distinguished the factors affecting medical equipment maintenance and management and are divided to resources, human resources, financial, physical documentation, education, service, quality control, information bank, inspection and preventive maintenance, training and education, management, services, design, and implementation. Medical Devices Management System in this review highlights marketing strategies [ 34 ], service quality [ 35 , 36 ], replacement plan [ 37 ], utilization and human resource [ 10 ], quality assurance program [ 38 ], and quality control system [ 39 ], where the replacement plan, marketing strategies, and establishment of Standard Operating Procedure (SOP) are essential in management.…”
Section: Resultsmentioning
confidence: 99%
“…Bahreini et al [ 4 , 8 ] distinguished the factors affecting medical equipment maintenance and management and are divided to resources, human resources, financial, physical documentation, education, service, quality control, information bank, inspection and preventive maintenance, training and education, management, services, design, and implementation. Medical Devices Management System in this review highlights marketing strategies [ 34 ], service quality [ 35 , 36 ], replacement plan [ 37 ], utilization and human resource [ 10 ], quality assurance program [ 38 ], and quality control system [ 39 ], where the replacement plan, marketing strategies, and establishment of Standard Operating Procedure (SOP) are essential in management.…”
Section: Resultsmentioning
confidence: 99%
“…Furthermore, Kotler (2012) identified different functions of marketing that identify the area in which the company can perform best then the company works on it and design the products and services which are appropriate. According to Gazerani et al (2019), the process of marketing strategy planning involves the development of a firm’s marketing strategies and plans, which are a subset of the marketing process. They further added that organizational success lies in the final part of marketing, which is the proper implementation of strategies.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Waste management barriers in developing country hospitals are identified and prioritized in [43]. Identification and prioritization of barriers to the implementation of medical equipment marketing strategies using the AHP is implemented by [44]. Barriers to medical tourism in Turkey are identified and prioritized using the AHP in [45].…”
Section: Phase 2: Adaptation To a Specific Urban Area And Evaluation And Prioritization Of Sustainable Mobility Barriersmentioning
confidence: 99%