Prioritization of barriers to the implementation of medical equipment marketing strategies using the analytic hierarchy process (AHP)

Gazerani, Donya; Bahadori, Mohammadkarim; Amiri, Mohammad; Ravangard, Ramin

doi:10.1108/ijphm-06-2018-0031

Cited by 8 publications

(6 citation statements)

References 23 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Bahreini et al [ 4 , 8 ] distinguished the factors affecting medical equipment maintenance and management and are divided to resources, human resources, financial, physical documentation, education, service, quality control, information bank, inspection and preventive maintenance, training and education, management, services, design, and implementation. Medical Devices Management System in this review highlights marketing strategies [ 34 ], service quality [ 35 , 36 ], replacement plan [ 37 ], utilization and human resource [ 10 ], quality assurance program [ 38 ], and quality control system [ 39 ], where the replacement plan, marketing strategies, and establishment of Standard Operating Procedure (SOP) are essential in management.…”

Section: Resultsmentioning

confidence: 99%

Critical Device Reliability Assessment in Healthcare Services

Rahman

Ibrahim

Hasikin‬

et al. 2023

Journal of Healthcare Engineering

View full text Add to dashboard Cite

Medical device reliability is the ability of medical devices to endure functioning and is indispensable to ensure service delivery to patients. Preferred Reporting Items for Systematic Review and Meta-Analyses (PRISMA) technique was employed in May 2021 to evaluate existing reporting guidelines on medical device reliability. The systematic searching is conducted in eight different databases, including Web of Science, Science Direct, Scopus, IEEE Explorer, Emerald, MEDLINE Complete, Dimensions, and Springer Link, with 36 articles shortlisted from the year 2010 to May 2021. This study aims to epitomize existing literature on medical device reliability, scrutinize existing literature outcomes, investigate parameters affecting medical device reliability, and determine the scientific research gaps. The result of the systematic review listed three main topics on medical device reliability: risk management, performance prediction using Artificial Intelligence or machine learning, and management system. The medical device reliability assessment challenges are inadequate maintenance cost data, determining significant input parameter selection, difficulties accessing healthcare facilities, and limited age in service. Medical device systems are interconnected and interoperating, which increases complexity in assessing their reliability. To the best of our knowledge, although machine learning has become popular in predicting medical device performance, the existing models are only applicable to selected devices such as infant incubators, syringe pumps, and defibrillators. Despite the importance of medical device reliability assessment, there is no explicit protocol and predictive model to anticipate the situation. The problem worsens with the unavailability of a comprehensive assessment strategy for critical medical devices. Therefore, this study reviews the current state of critical device reliability in healthcare facilities. The present knowledge can be improved by adding new scientific data emphasis on critical medical devices used in healthcare services.

show abstract

Section: Resultsmentioning

confidence: 99%

Critical Device Reliability Assessment in Healthcare Services

Rahman

Ibrahim

Hasikin‬

et al. 2023

Journal of Healthcare Engineering

View full text Add to dashboard Cite

show abstract

“…Furthermore, Kotler (2012) identified different functions of marketing that identify the area in which the company can perform best then the company works on it and design the products and services which are appropriate. According to Gazerani et al (2019), the process of marketing strategy planning involves the development of a firm’s marketing strategies and plans, which are a subset of the marketing process. They further added that organizational success lies in the final part of marketing, which is the proper implementation of strategies.…”

Section: Literature Reviewmentioning

confidence: 99%

Examining the impact of marketing techniques on the prescription behavior of physicians with ethical ideology as a moderator

Aqif

Mumtaz²

2023

IJPHM

View full text Add to dashboard Cite

Purpose This research paper aims to investigate the impact of pharmaceutical marketing on the prescription behavior of physicians. It further examines whether the use of various promotional techniques including advertisements, sales promotions, personal selling and direct marketing by pharmaceutical companies influences the prescription behavior of doctors. Based on the increasing ethical concerns regarding the promotion of specific drugs for personal gains, the research also investigated the moderating role of ethical ideology in the above relationship. Design/methodology/approach To accomplish the research goals, quantitative research methods were used. Using the online questionnaire, data were collected from 93 doctors working in government and private hospitals in Pakistan, and structural equation modeling technique was used to analyze the impact of pharmaceutical marketing techniques on the prescription decisions of physicians. Findings The findings suggested that marketing strategies of pharmaceutical companies positively influences the prescription behavior of doctors. Further, physicians having weak ethical standards are likely to be strongly influenced by the marketing and promotional practices of companies. Practical implications The research is pivotal in understanding the perspective of doctors and the ethical considerations that need to be addressed while devising the marketing campaigns by pharmaceutical companies. Further, these findings provide important implications regarding the essential linkage between ethical values and the development of right marketing tools. Originality/value To the best of the authors’ knowledge, this research is one of the first few to empirically develop and test the role of moral values followed by physicians when they take prescription decisions. Based on the findings, future researchers are encouraged to further investigate the need of setting boundaries for pharmaceutical companies and restricting their usage regarding the promotional tactics.

show abstract

“…Waste management barriers in developing country hospitals are identified and prioritized in [43]. Identification and prioritization of barriers to the implementation of medical equipment marketing strategies using the AHP is implemented by [44]. Barriers to medical tourism in Turkey are identified and prioritized using the AHP in [45].…”

Section: Phase 2: Adaptation To a Specific Urban Area And Evaluation And Prioritization Of Sustainable Mobility Barriersmentioning

confidence: 99%

Identifying and Prioritizing Sustainable Urban Mobility Barriers through a Modified Delphi-AHP Approach

et al. 2021

View full text Add to dashboard Cite

Sustainable urban mobility has been the epicenter both at the scientific and administrative level during the last decades, with a high number of relevant research projects, awareness campaigns, and other initiatives taking place at the local, national, and international level. However, many urban areas have so far achieved limited results in this direction because of political, institutional, organizational, technological, infrastructural, and socio-economic barriers as well as unforeseeable (e.g., COVID-19) conditions. The overall aim of the present research study is to support policy-making by proposing a methodology that identifies and prioritizes the sustainable mobility barriers for a specific urban area, with a view to developing effective policies. Towards this purpose, this work provides, in the first phase, a comprehensive inventory of barriers based on a literature review. In the second phase, a methodology using as a basic scientific tool a modified Delphi-AHP is proposed for the adaptation of this inventory to a specific urban area and for both the evaluation and prioritization of sustainable mobility barriers. The whole process is then applied in Thessaloniki, Greece, a European city suffering from many problems related to sustainable mobility. The above pilot application confirms that this approach can be integrated as a supporting tool in the first steps of sustainable urban mobility plans (SUMPs).

show abstract

Prioritization of barriers to the implementation of medical equipment marketing strategies using the analytic hierarchy process (AHP)

Cited by 8 publications

References 23 publications

Critical Device Reliability Assessment in Healthcare Services

Critical Device Reliability Assessment in Healthcare Services

Examining the impact of marketing techniques on the prescription behavior of physicians with ethical ideology as a moderator

Identifying and Prioritizing Sustainable Urban Mobility Barriers through a Modified Delphi-AHP Approach

Contact Info

Product

Resources

About