1967
DOI: 10.1037/h0024704
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Priming of association test responses by differential verbal contexts.

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Cited by 8 publications
(4 citation statements)
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“…Prior scores was significantly greater than zero priming by a two-tailed t test. This indicated that our method, which defined priming in the WAT in relation to the meaning class of the response, produced results similar to those of earlier studies that defined priming with respect to specific response targets (Cramer, 1968;Segal, 1967). The nature of the design necessitated several analyses of variance (ANOVAs).…”
Section: Methodssupporting
confidence: 48%
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“…Prior scores was significantly greater than zero priming by a two-tailed t test. This indicated that our method, which defined priming in the WAT in relation to the meaning class of the response, produced results similar to those of earlier studies that defined priming with respect to specific response targets (Cramer, 1968;Segal, 1967). The nature of the design necessitated several analyses of variance (ANOVAs).…”
Section: Methodssupporting
confidence: 48%
“…The WAT enabled us to examine whether priming a homograph in the direction of one of its meanings makes associates related to its alternative meaning less available. Using the WATallowed us to evaluate the residual effect of responding to a homograph in two different contexts on responding to that homograph in a subsequent neutral context.Early studies of priming in the WAT (Clifton, 1966;Cofer, 1967;Cramer, 1968;Segal, 1967;Segal & Cofer, 1960;Storms, 1958) defined priming on the basis of a specific preselected associate of the word association stimulus. With the exception of Cramer, the preselected word was presented in an orienting task.…”
mentioning
confidence: 99%
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“…In this sense, the notion of accessibility is related to the concept of priming —the idea that exposure to one thought may make another more likely to occur (cf. Meyer & Schvaneveldt, 1971; Segal, 1967). However, accessibility may occur for reasons other than prior exposure (e.g., habit), and so is the broader concept.…”
Section: Cognitive Activationmentioning
confidence: 99%