“…There is, however, a theoretical paper by Köksal (2009) showing that reference pricing should increase price competition from parallel imports. The theoretical literature regarding parallel trade also includes Pecorino (2002), Ganslandt and Maskus (2004), Maskus and Chen (2004), Jelovac and Bordoy (2005), and Chen and Maskus (2005), which show, among other things, that parallel imports should create price competition and cause prices to fall in the destination country. The empirical literature about the effects of competition from parallel imports is limited to Ganslandt and Maskus (2004), Kanavos and Costa-Font (2005), Kanavos and Vandoros (2010), Kyle (2011) and Duso et al (2014), none of them addressed reference pricing or substitution reforms in general.…”