Price premiums for ecolabelled seafood: MSC certification in Germany

Asche, Frank; Bronnmann, Julia

doi:10.1111/1467-8489.12217

Cited by 59 publications

(47 citation statements)

References 37 publications

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“…With the higher base price, however, Marks & Spencer still charges a much higher price for the product. Similar results were reported by Asche et al [25] for salmon in the United Kingdom and by Asche and Bronnmann [51,54] for whitefish in Germany.…”

Section: Extrinsic Attributessupporting

confidence: 88%

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Eco-Labeling and Retailer Pricing Strategies: The U.K. Haddock Market

et al. 2018

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Abstract:In attempts to differentiate their store imagery, grocery retailers frequently introduce new products, which are often rich in extrinsic attributes such as claims regarding healthiness and environmental sustainability. This paper explores retailers' pricing strategies for product attributes of haddock in the United Kingdom. The results show that retailers' pricing strategies vary, in particular for extrinsic product attributes such as eco-labels and country-of-origin. The high price premium generated from the most advocated eco-labels and an emphasis upon promotion strategies appear to play a role in the success of high-end retailers, and may have implications for any heightened competitive responses by larger retail chains in the future.

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Section: Extrinsic Attributessupporting

confidence: 88%

“…The dummy-coding method is commonly applied to specify the hedonic model [16,49,51]. Thus, the monetary value of each attribute is relative to a chosen base product/attribute.…”

Section: Methodsmentioning

confidence: 99%

Eco-Labeling and Retailer Pricing Strategies: The U.K. Haddock Market

et al. 2018

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“…According to the FAO (2012FAO ( , 2016, fish consumption worldwide has increased from 18.6 kg in 2010 to 20.6 kg in 2016; however, this average intake level is less than half the level of meat consumption, which rose from 42.5 to 43.3 kg during the same period (FAO, 2012(FAO, , 2016 Fish and seafood consumption is influenced by several factors, including consumer health and nutrition knowledge (Myrland, Trondsen, Johnston, & Lund, 2000;Pieniak et al, 2010;Thompson, Ponsford, Lewis, & Cummins, 2018;Trondsen, Braaten, Lund, & Eggen, 2004), convenience, lifestyle and environmental factors (Asche & Bronnmann, 2017;Olsen, 2004;Trondsen et al, 2004). According to Brunsø, Verbeke, Olsen, and Jeppesen (2009), Altintzoglou et al (2010) and Pieniak et al (2010), fish is considered to be a healthy food because of its properties and nutritional content, and Trondsen et al (2004) indicate that consumers might be willing to sacrifice flavor if they believe the consumption of specific food items will result in health benefits.…”

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confidence: 99%

Should we spend more on fish?—How consumer beliefs about fish influence fish and meat expenditure shares

Morales

Higuchi

2019

Journal of Sensory Studies

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Health benefits derived from regular fish intake have encouraged governments to promote its consumption. However, can beliefs about fish increase expenditure on fish and reduce meat expenditure? Survey data from Modern Metropolitan Lima, Peru, indicate that female respondents were more likely to spend a bigger proportion on fish, while more educated respondents spent less on fish. Also, those with a higher household income and who eat fast food regularly were more likely to spend a bigger proportion on beef. Factors that positively influence expenditure share on fish were the belief that fish is healthy and nutritious, a preference for fish flavor and familiarity with fish. Conversely, these beliefs reduced the expenditure shares on beef and chicken. These outcomes demonstrate both the positive effect of fish consumption campaigns on fish expenditure and their negative impacts on meat expenditure, which has implications for campaigns developed by governments and the meat industry. Practical applications Food policies and campaigns that promote regular fish consumption by highlighting its positive health benefits and nutritional content can influence the proportion that consumers spend on fish versus other sources of animal protein, beyond their effects on consumer preferences and willingness‐to‐pay for fish. However, these campaigns can result in reduced meat expenditure. These substitution effects between expenditure on related products, such as the case of fish and different types of meats, need to be considered by the authorities and the food industry, as new marketing strategies may need to be developed to increase the consumption of specific fish and meat products that have positive health and nutrition properties. In addition, food processors and retailers could introduce and promote new products in convenient formats for meal preparation to encourage consumption of fish and meat as part of a healthy diet.

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“…Direct downstream incentives can include price premiums, access to niche consumer markets, and co-marketing opportunities. Evidence of price premiums is mixed, with little evidence that this is a primary motivating incentive for private sector partners (e.g., Arton, Leiman, Petrokofsky, Toonen, & Longo, 2020;Asche & Bronnmann, 2017;Cochrane, 2018;Lim, Hu, & Nayga Jr, 2018;Roheim & Zhang, 2018;Stemle, Uchida, & Roheim, 2016). Rather, manufacturers of fish-based products and retailers may be driven to adopt sustainable practices because of a broader strategy where sustainability is a key part of their brand strategy (Kumar & Christodoulopoulou, 2014).…”

Section: Industry Incentivesmentioning

confidence: 99%

Applying a jurisdictional approach to support sustainable seafood

Kittinger

Bernard

Finkbeiner

et al. 2021

Conservat Sci and Prac

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Ensuring the security of ocean ecosystems that provide food and livelihood benefits from seafood systems requires significant investment in improving the sustainability of fisheries and aquaculture production at scale. Seafood certification and ratings systems have established strong benchmarks for sustainability, but markets need to incentivize sustainability throughout the value chain and at relevant ecological scales in order to generate meaningful conservation impacts and support lasting on-the-water stewardship efforts. Here, we propose that market-based approaches and ecosystem-based governance initiatives can be integrated to improve the sustainability of seafood production systems using a jurisdictional approach. Jurisdictional approaches are place-based initiatives deployed in key commodity producing regions to drive sustainability through aligned incentives among government, market, and producer actors. To explore the applicability of this approach in seafood, we first identify key mismatches in existing certification and ratings schemes that stymie the effectiveness of market-based approaches to drive ecosystem-scale impacts. Subsequently we identify the differentiated incentives for sustainability among producers, supply chain companies, and governments-drawing evidence from research and practice. Based on this analysis, we review the potential for jurisdictional approaches to align actors' incentives for sustainability at the scale of entire production geographies, bringing market-based approaches and governance improvements together to achieve conservation outcomes.

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Price premiums for ecolabelled seafood: MSC certification in Germany

Cited by 59 publications

References 37 publications

Eco-Labeling and Retailer Pricing Strategies: The U.K. Haddock Market

Eco-Labeling and Retailer Pricing Strategies: The U.K. Haddock Market

Should we spend more on fish?—How consumer beliefs about fish influence fish and meat expenditure shares

Applying a jurisdictional approach to support sustainable seafood

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