“…In addition, country-of-origin labeling is mandatory in many countries (Asche, Larsen, Smith, Sogn-Grundvåg, & Young, 2015). Studies have found price premiums of 10-25% for ecolabels on products of Alaska pollock, Atlantic cod, haddock, and salmon in the UK (Asche et al, 2015;Roheim, Asche, & Santos, 2011;Sogn-Grundvåg, Larsen, & Young, 2013Zhang, Sogn-Grundvåg, Asche, & Young, 2018). A number of studies show similar premiums or a positive willingness to pay for ecolabeled seafood in other markets, although the results are more mixed with respect to country-of-origin labeling (Asche & Bronnmann, 2017;Br ecard, Hlaimi, Lucas, Perraudeau, & Salladarr e, 2009;Fonner & Sylvia, 2015;Garlock, Nguyen, Anderson, & Musumba, 2020;Uchida, Onozaka, Morita, & Managi, 2014;Wakamatsu, Anderson, Uchida, & Roheim, 2017).…”