Price and quality of remanufactured products related to consumer behaviour

Wong, Wong Ming; Zeng, Xian–Yang

doi:10.1504/ijtgm.2015.067970

Cited by 18 publications

(7 citation statements)

References 7 publications

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“…Numerous studies have demonstrated the influence of psychographic factors on consumers’ intentions to purchase green products (Cucchiara et al, 2015; Hsu et al, 2016; Liang, 2016; Teng & Wang, 2015; Wong & Zeng, 2015). For example, Hsu et al (2016) revealed that consumers’ awareness, specifically, food safety concerns and subjective knowledge of organic products, significantly influenced their purchase intentions and attitudes toward organic foods.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Moreover, consumers' attitudes toward organic foods and health consciousness also significantly influenced their organic food purchase intentions. Wong and Zeng (2015) assessed the influence of remanufactured products' price and quality on consumers' purchase intentions. They concluded that the price rather than the quality of remanufactured products significantly influenced consumers' purchase intentions, moderating consumers' income.…”

Section: Purchase Intentionmentioning

confidence: 99%

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Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions

Wong

Tzeng

2021

SAGE Open

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Improving consumer trust is critical for enhancing purchase intentions. This study assessed the effect of organic labeling awareness and food safety attitudes as mediating variables on the relation between green product awareness and organic food purchase intentions among consumers. The research sample comprised 404 respondents from Shantou, Shenzhen, and Guangzhou, China, collected by systematic random sampling. Structural equation modeling was used to analyze research data. First, green product awareness did not influence organic food purchase intentions. Second, organic labeling awareness and food safety attitudes mediated the relationship between green product awareness and organic food purchase intentions. The findings indicate that organic labeling awareness and food safety attitudes directly influenced consumers’ organic food purchase intentions while they were aware of green products.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Purchase Intentionmentioning

confidence: 99%

Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions

Wong

Tzeng

2021

SAGE Open

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“…The two groups' behaviour is expected to differ as the established middle‐class consumers (higher income) have been in the middle class for some time and may not purchase luxury as frequently, while the emerging middle‐class consumers (lower income) may purchase luxury apparel more frequently to conform to social norms (Burger et al, 2015; Mai & Tambyah, 2011). Thus, behaviour amongst the two income groups is expected to differ through moderation, as income levels impact behavioural intention (Eizenberg & Salvo, 2015; Wong & Zeng, 2015). Hence, the following hypotheses are proposed:H12a Middle‐class income levels moderate the relationship between attitude and behavioural intention to purchase luxury apparel. H12b Middle‐class income levels moderate the relationship between PBC and behavioural intention to purchase luxury apparel. H12c Middle‐class income levels moderate the relationship between social norms and behavioural intention to purchase luxury apparel.…”

Section: Literature Reviewmentioning

confidence: 99%

Examining the luxury apparel behavioural intentions of middle‐class consumers: The case of the South African market

Cunningham

Petzer

2021

J of Consumer Behaviour

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The study aims to offer an understanding of luxury apparel behavioural intention amongst middle-class consumers in emerging markets. There is a lack of understanding of luxury apparel behavioural intention amongst the middle class in emerging markets, leading to luxury apparel marketers developing irrelevant marketing strategies. Consequently, this study uses the theory of planned behaviour by incorporating additional luxury-context antecedents and including collectivistic constructs and income levels as moderators to understand luxury apparel behavioural intention amongst the middle class in South Africa. As South Africa is the preferred market for luxury apparel retailers when targeting Africa, the South African middle class was deemed an important group to understand. Through the online questionnaire, 629 responses were obtained. Covariance-based structural equation modelling and moderation analysis were used to assess the proposed relationships. The results show that the impact of luxury-context antecedents -fashion involvement, materialism-success, brand consciousness, status consumption -provide a deeper understanding to how consumers in emerging markets differ in their consumption of luxury apparel. The moderating role of collectivism reveals that middle-class consumers in emerging markets are concerned with conforming and face-saving when purchasing luxury apparel. In addition, the moderating role of income levels reveals that middle-class consumers with lower income are more influenced by their social groups compared to those with higher income, which suggests that lower-income groups are more aspirational and seek acceptance. Further insights are provided regarding the moderating role of collectivism and income levels on behavioural intention.

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“…While consumers prefer new and original products, vendors need to push remanufactured products into the market by offering at lower prices (Wong and Zeng, 2015).…”

Section: An Operational Mental Model (Omm) Of Remanufacturingmentioning

confidence: 99%

“…In the operational OMM, remanufactured products are not wanted by the consumer. While consumers prefer new and original products, vendors need to push remanufactured products into the market by offering at lower prices (Wong and Zeng, 2015).…”

Section: 1mentioning

confidence: 99%

Strategic and operational remanufacturing mental models

Moosmayer¹,

Abdulrahman

Subramanian

et al. 2020

IJOPM

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Purpose Remanufacturing is the only end-of-life (EOL) treatment process that results in as-new functional and aesthetic quality and warranty. However, applying mental model theory, the purpose of this paper is to argue that the conception of remanufacturing as an EOL process activates an operational mental model (OMM) that connects to resource reuse, environmental concern and cost savings and is thus opposed to a strategic mental model (SMM) that associates remanufacturing with quality improvements and potential price increases. Design/methodology/approach The authors support the argument by empirically assessing consumers’ multi-attribute decision process for cars with remanufactured or new engines among 202 car buyers in China. The authors conduct a conjoint analysis and use the results as input to simulate market shares for various markets on which these cars compete. Findings The results suggest that consumers on average attribute reduced utility to remanufactured engines, thus in line with the OMM. However, the authors identify a segment accounting for about 30 per cent of the market with preference for remanufactured engines. The fact that this segment has reduced environmental concern supports the SMM idea that remanufactured products can be bought for their quality. Research limitations/implications A single-country (China) single-brand (Volkswagen) study is used to support the conceptualised mental models. While this strengthens the internal validity of the results, future research could improve the external validity by using more representative sampling in a wider array of empirical contexts. Moreover, future work could test the theory more explicitly. Practical implications By selling cars with remanufactured engines to customers with a SMM that values the at least equal performance of remanufactured products, firms can enhance their profit from remanufactured products. In addition, promoting SMM enables sustainable business models for the sharing economy. Originality/value As a community, the authors need to more effectively reflect on shaping mental models that disconnect remanufacturing from analogies that convey inferior quality and performance associations. Firms can overcome reduced utility perceptions not only by providing discounts, i.e. sharing the economic benefits of remanufacturing, but even more by increasing the warranty, thus sharing remanufacturing’s performance benefit and reducing consumers’ risk, a mechanism widely acknowledged in product diffusion but neglected in remanufacturing so far.

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Price and quality of remanufactured products related to consumer behaviour

Cited by 18 publications

References 7 publications

Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions

Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions

Examining the luxury apparel behavioural intentions of middle‐class consumers: The case of the South African market

Strategic and operational remanufacturing mental models

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