2018
DOI: 10.14687/jhs.v15i1.5140
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Preventing blue ocean from turning into red ocean: A case study of a room escape game

Abstract: The weariness of competitive business environment has made it one of the hot topics of recent business management literature to find ways to escape from the intense Red Ocean by creating a Blue Ocean where there is no competition. Rene and Mauborgne's Blue Ocean Strategy (2004) provides a reasonable solution for this issue. Blue Ocean Strategy studies demonstrate that every blue ocean will eventually turn red due to fast entries into the market and the literature leaves a gap in understanding how blue ocean co… Show more

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Cited by 8 publications
(6 citation statements)
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“…Next is to create. Schools must innovate by offering novel services to thrive in the blue ocean strategy (Gündüz, 2018). This obstacle is prevalent in numerous industries, leading to organisations' failure to establish new market spaces.…”
Section: Discussionmentioning
confidence: 99%
“…Next is to create. Schools must innovate by offering novel services to thrive in the blue ocean strategy (Gündüz, 2018). This obstacle is prevalent in numerous industries, leading to organisations' failure to establish new market spaces.…”
Section: Discussionmentioning
confidence: 99%
“…Although migration poses some risks, with comprehensive strategies, all risks can turn into opportunities (Gündüz, 2018) for both nationalities.…”
Section: Living Together In Democracymentioning
confidence: 99%
“…Another example was mention as Tuzak room escape games witnessed in the entertainment industry (Gündüz, 2018). In the book blue ocean strategy they mentioned three modules pertaining shift to blue ocean; 1.…”
Section: Introductionmentioning
confidence: 99%