“…Contemporary global information flows, such as mass media, mass communications, and mass‐produced goods, encourage the transmission of transnational cultural ideas such as the pairing of pink and female (Featherstone, 1990 ). On the internet, pink is used to signal content for girls in online toy stores (Auster & Mansbach, 2012 ), on magazine websites (Koller, 2008 ), on blogs (Vaisman, 2016 ), and in social networks (Fortmann‐Roe, 2013 ), and pink is used as a marker for female gender on television (Kolbe & Muehling, 1995 ). Perhaps as a result of these media and communications, parents are likely to buy pink toys, clothes, and furniture for girls and avoid them for boys (Fisher‐Thompson, 1993 ; Jonauskaite et al, 2019 ; Pomerleau, Bolduc, Malcuit, & Cossette, 1990 ).…”