“…However, many pieces of research have been conducted to prove that during general elections, mass media is not yet fully functional, as stated by Lilleker, and instead, it is used as a Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, Vol. 6 (1), 2021, 107-120 J U R N A L (Sani, 2014;Anuar, 2014) and political propaganda (Tyson & Purnomo, 2017) to win election contestations. In the context of Indonesia, this misuse of mass media is supported by the issues of the ownership of the mass media in Indonesia that is concentrated (Lim, 2011;Sudibyo & Patria, 2013a;Nugroho, Putri, & Laksmi, 2012a), which generate homogenous contents that set back a democratic process.…”